US e-commerce market analysis: Amazon, Walmart, eBay, Temu and TikTok
Amazon
- Market Position: the largest e-commerce platform in the U.S., with 2023 sales projected to reach $325 billion.
- Sales Composition: The sales of third-party sellers alone reach these figures.
Wal-Mart
- Market Position: E-commerce sales are expected to exceed $100 billion this year, of which approximately $10.37 billion will come from third-party sales.
- Growth Features: Third-party sales grew at a faster rate than proprietary sales.
eBay (web auction company)
- Sales: Sales for the year are expected to be $35 billion, the same as the previous two years.
- Market Strategy: Mainly focuses on the audiophile market.
Temu
- Sales Target: $60 billion target by 2023, with the U.S. market accounting for 40%.
- Mode of Operation: The firm is a similar retailer, with many of the sellers coming from China.
TikTok Shop
- Sales Target: $17.5 billion target for 2023.
- Market Potential: It has become an important channel for social business.
Market Summary
- Dominant Force: Amazon is undoubtedly the market leader, followed by Wal-Mart.
- Potential Platform: TikTok and Temu are rising fast and are expected to challenge Walmart's position.
- Market Focus: eBay specializes in the secondary market and enthusiasts.
These platforms will play an important role in the future development of the market, especially as e-commerce continues to grow.
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