Three words to solve the cross-border e-commerce problems: choose the right market, use the right logistics, and find the right products! According to the latest data from eMarketer, global e-commerce sales have exceeded US$5 trillion, accounting for more than 20% of the total retail sales, and this trend is a once-in-a-lifetime opportunity for Taiwan's cross-border exporters.
Want to enter this blue ocean market quickly, but don't know where to start? In this article, we will bring you an in-depth understanding of the nature of cross-border e-commerce, and share the latest logistics solutions and precise selection techniques to help you take the first step in cross-border e-commerce.
Cross-border e-commerce refers to "a business model in which buyers and sellers in different countries conduct transactions through an e-commerce website". Compared with traditional cross-border trade, the biggest advantage of cross-border e-commerce lies in its directness. Instead of going through traders, both parties can directly display, negotiate, trade and arrange logistics and distribution on the platform, which not only reduces the transaction cost but also enhances the efficiency.
The biggest problem is that many people mistakenly think that cross-border e-commerce requires a rich background in e-commerce, or must rent a warehouse abroad to start. In fact, with the maturity of the e-commerce ecosystem, as long as you set up a good e-commerce website, and properly handle the gold logistics, make good use of the Amazon FBA shipping system, even if you do not have an overseas base, you can also start cross-border business smoothly.
To run a successful cross-border e-commerce business, you need to be prepared for the following 3 key things:
- Selected Target Countries
- Choosing the right cross-border e-commerce channel
- Use e-commerce selection strategy to find niche products
When choosing a target country, it is advisable to select a market that you are familiar with from your own experience. For example, if you have lived in the country or have knowledge of the culture, this will help you to grasp the local business opportunities more accurately and minimize the operation risks due to cultural differences.
For example, if you are not familiar with foreign markets, don't worry. As long as you evaluate the following 4 key factors beforehand, you will be able to find the most suitable target country:
- Whether local consumers prefer to use e-commerce to make purchases
- Does your product meet local needs
- Do you have the necessary language skills
- Do you understand the local culture, spending power and regulations?
When it comes to cross-border logistics, you have two main options:
- FBM Shipment (Fulfillment by Merchant): Handle the entire process from shipment to delivery by yourself.
- FBA shipping (Fulfillment by Amazon): send the goods to the Amazon shipping center, by the platform to help storage, packaging and distribution
For Taiwan manufacturers, FBA shipping method not only saves warehouse and labor costs, but also enjoys "Next Day Delivery" service, Prime Mark Exposure Advantage, and 24/7 professional customer service support, effectively solving the time difference and language barriers.
The effect is quite bright, Amazon also provides "new product logistics program", eligible new products can get 5% sales amount rebate, free warehousing fees and many other benefits, significantly reduce your selection risk!
In terms of selection strategy, I'll give you two golden tips:
- Capture the festive season: Know the major festivals and shopping seasons in your target market in advance
- Identify niche products: Don't blindly follow the hot sellers, but identify niche products with good quality and reasonable margins according to the pain points of the target audience.
Amazon Global Store Taiwan has opened 14 overseas sites and more than 400 operation centers, providing complete FBA solutions and rich e-commerce teaching resources, making it the best partner for you to enter the global market!
Do you have any questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon FBA # Taiwan Manufacturer # E-commerce Selection # Global Store Opening # Cross-border Logistics # E-commerce Platform # Cross-border Brand Merchant
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