破解跨境電商密碼：掌握物流選品策略，台灣賣家必學全球市場攻略

80%的跨境電商新手，第一步就錯了！根據eMarketer 2022年最新數據顯示，全球電商銷售總額首次突破5萬億美元大關，佔整體零售額超過20%。這個龐大的市場正等待更多台灣跨境出口商加入！

想快速搶占這塊藍海市場，但不知從何著手？本文將為你揭開跨境電商的神秘面紗，分享最實用的跨境物流解決方案和精準選品技巧，幫助你輕鬆踏出跨境電商的第一步。

跨境電商本質上是「位於不同國家的買賣雙方，透過電商平台進行交易的商業模式」。與傳統跨國貿易相比，跨境電商省去了中間商環節，讓交易雙方能直接在平台上展示、洽談、交易並安排物流配送，不僅降低成本，更大幅提升效率。

真沒想到，現在經營跨境電商已變得如此簡單！許多人誤以為必須擁有豐富的電商經驗，或在國外設立據點才能開始。事實上，隨著電商生態系統的成熟，只要架設好電商網站，妥善處理金物流，並善用Amazon FBA出貨制度，即使沒有海外倉庫，也能順利開展跨境業務。

要成功打入全球市場，你只需做好以下3個關鍵準備：

1. Selected Target Countries
2. Choosing the right cross-border e-commerce channel
3. Use e-commerce selection strategy to find niche products

When choosing a target country, it is advisable to select a market that you are familiar with from your own experience. For example, if you have lived in the country or have knowledge of the culture, this will help you to grasp the local business opportunities more accurately and minimize the operation risks due to cultural differences.

最大的問題就是很多新手賣家一開始就想同時經營多個國家市場，結果因為資源分散而失敗。聰明的做法是，先專注一個市場，站穩腳步後再逐步擴展！

並不是所有人都有海外生活經驗，但這不是問題。只要事先評估以下4個關鍵因素，一樣能找出最適合的目標國家：

1. Whether local consumers prefer to use e-commerce to make purchases
2. Does your product meet local needs
3. Do you have the necessary language skills
4. Do you understand the local culture, spending power and regulations?

在跨境物流方面，你有兩大選擇：FBM(自行處理)和FBA(委託亞馬遜)。對台灣跨境賣家而言，FBA出貨方式帶來的優勢無可比擬：

• 享有「隔日達」服務，提升顧客購物體驗
• 獲得Prime標記，增加平台曝光機會
• 全天候專業客服支援，解決時差和語言障礙

The effect is quite bright, Amazon also provides "new product logistics program", eligible new products can get 5% sales amount rebate, free warehousing fees and many other benefits, significantly reduce your selection risk!

In terms of selection strategy, I'll give you two golden tips:

1. Grasp the festive business opportunities: know the major festivals and shopping seasons of the target market in advance, such as Black Friday and Christmas in Europe and America.
2. 找出利基產品：不要盲目跟風熱銷品，而是找出品質優良、利潤合理的小眾商品

亞馬遜還提供「商機探測器工具」，幫助賣家分析不同商品在各地的商機，讓你即使不是知名品牌，也能在競爭激烈的電商領域中站穩腳步！

Amazon Global Store Taiwan has opened 14 overseas sites and more than 400 operation centers, providing complete FBA solutions and rich e-commerce teaching resources, making it the best partner for you to enter the global market!

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