Can you believe it? According to eMarketer's latest survey in 2022, global e-commerce sales surpassed the $5 trillion mark for the first time, accounting for more than 1/5 of the world's total retail sales! Behind this figure lies a wealth of opportunities for countless cross-border Taiwanese sellers.
Want to join this wave of cross-border e-commerce but don't know where to start? Don't worry! This article will unveil the mystery of cross-border e-commerce and share the most practical cross-border logistics model and e-commerce selection skills.
Cross-border e-commerce is essentially "a business model where buyers and sellers from different countries conduct transactions through an e-commerce platform". Compared with traditional trade, the biggest advantage of cross-border e-commerce is its directness and efficiency, eliminating the middleman link and making the transaction smoother. What's more, if you choose the right platform that matches your local consumption habits, you can also get massive traffic immediately and quickly increase the exposure of your products!
You would never have guessed that doing cross-border e-commerce now only requires 3 major preparations:
- Precise selection of target countries
- Pick the best oneCross-border e-commerce platforms
- Identify niche products with e-commerce selection strategy
For those who are new to cross-border trading, the biggest problem is how to choose the right target market. It is recommended that you choose a country that you are more familiar with from your own experience. For example, if you have lived there or have a deep understanding of the culture, it will help you to grasp the local business opportunities and minimize the risk of operation.
What's even more outrageous is that many new sellers try to operate in multiple countries at the same time, but end up scattering their resources due to a lack of familiarity with the local culture, regulations, and consumption habits, which ultimately leads to a complete failure. The smart thing to do is to focus on one market first and then expand after you've established a solid foothold!
In terms of cross-border logistics, you have two major choices: FBM (Fulfillment by Merchant) or FBA (Fulfillment by Amazon). For Taiwan cross-border sellers, FBA is undoubtedly a smarter choice, not only saving warehousing and labor costs, but also enjoying "next day delivery" service, Prime Mark exposure advantage, and 24/7 professional customer service support.
The most eye-opening thing is that Amazon also offers a "New Product Logistics Program", where eligible new products can receive 5% sales volume rebate, free warehousing fees, and many other benefits, which significantly reduces the cost and risk of your product selection!
In terms of selection strategy, I'll give you two golden tips:
- Grasp the festive business opportunities: know the major festivals and shopping seasons of the target market in advance, such as Black Friday and Christmas in Europe and America.
- Finding niche products: Don't blindly follow hot products, but find niche products with good quality and reasonable margins.
Amazon Global Store Taiwan has opened 14 overseas sites, has more than 400 operation centers, and provides complete FBA solutions, Chinese customer service and rich e-commerce teaching resources, which is the best partner for cross-border sellers in Taiwan!
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# Cross-border E-commerce # Amazon Global Store # TBA Logistics # E-commerce Selection # Cross-border Entrepreneur # Taiwan Seller # Global Sales # Cross-border Exporter
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