"Let the World Drink Chinese Tea": How ITEAWORLD Leaped from the Mountains of Guilin to the Global Stage of Amazon.com

4,800 acres of wild tea plantations, 3,000 centuries-old tea trees, and markets in more than 20 countries - this is ITEAWORLD's cross-border tea empire!

Deep in the mountains of Guilin, Guangxi, there is a tea garden forgotten by time. Every tea leaf here carries the essence of China's 5,000-year tea culture. However, when the global tea market was dominated by British and Indian brands, ITEAWORLD founder Liu Yongqiang decided that it was time for the world to recognize Chinese tea again!

From a budget hotel owner to a tea advocate, his transformation began with a cup of tea.

"In 2008, after being influenced by my friends to start drinking tea, I sold my shares in a budget hotel in Shenzhen and devoted myself to the tea industry," Liu Yongqiang recalled. Liu Yongqiang recalled. He traveled to the most remote mountainous areas of Guangxi in search of top quality tea raw materials, and finally found the ideal place in Lijiang, Guilin - a pure wild tea plantation with three major conditions: ancient trees, rotten rocks, and high mountains.

In case you didn't know, the ITEAWORLD team did something amazing from 2018 to 2021!

"We have transplanted nearly 3,000 ancient trees over 100 years old to create more than 4,800 acres of pure wild tea gardens," Liu Yongqiang said proudly. Liu Yongqiang proudly said. This is not only a commercial investment, but also the protection and inheritance of traditional Chinese tea culture.

Why Amazon? There are two key considerations behind this:

"Amazon has a huge amount of its own traffic, which allows brands to build influence quickly. At the same time, Amazon's value of 'putting consumers' interests first' is more favorable to building mid-to-high-end brands," Liu explained. Mr. Liu explained.

What localization adjustments has ITEAWORLD made to conquer overseas markets?

In response to overseas consumers' preference for cold beverages, ITEAWORLD has developed a series of cold-brewed teas; at the same time, each loose-leaf tea comes with an empty biodegradable tea bag to satisfy different tea-drinking habits. This careful localization strategy has enabled ITEAWORLD to double its monthly sales on Amazon.

"We're not just selling tea, we're spreading a way of life," he said.

ITEAWORLD is committed to environmental protection by using FDA-approved biodegradable materials in all its packaging and completely refusing to use chemical fertilizers and pesticides. At the same time, ITEAWORLD also creates more job opportunities for Longsheng Autonomous County through cooperation with local ethnic minorities, realizing the perfect combination of business value and social responsibility.

"In a sense, tea is the most worthwhile product for cross-border e-commerce in China," Liu believes. We hope that through Amazon, the world can have a sip of traditional Chinese tea from the mountains of China and bring Chinese tea to the top of the world again," said Liu.

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# China's Tea Goes to Sea # Amazon Success Stories # Ancient Tree Tea Revival # Cross-border E-commerce Strategies # ITEAWORLD Brand Story # Environmentally Friendly Packaging # Wild Tea Plantation in Guilin # Ethnic Minority Cooperation # Tea Culture Dissemination # Sustainable Agriculture

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