[Green Circle Talks Cross-border] Amazon Brand Licensing Causes Affiliate Problems, A Large Number of Seller Accounts Affected!

Brand Licensing and Related Account Issues

Risks of Brand Licensing

Recent brand licensing issues have raised concerns, with key features including:

  1. Affiliated Account Issues: Usually associated with a person or company that has been licensed to the brand.
  2. Consolidation of Lapsed Authorizations: Even if you don't know the related parties, they may have merged a lapsed brand license through a service provider.

Multi-selling Account/Related Account Definition

Multiple Selling Accounts or Affiliate Accounts means that the Seller owns, operates, participates in, or has access to, multiple Amazon Selling Accounts.

Amazon Policy

Amazon allows multiple sales accounts for reasonable business needs, such as different brands or specific programs, but unreasonable account creation will be considered a violation.

Reason for account closure

Any account that violates the Sales Policy and Code of Conduct may result in the closure of other related accounts.

Complaint Guide

There are three scenarios:

  1. The linked account is indeed your own::
  • Log in to the related account, check the reason for closure, and then file a complaint against the main account after the complaint has been successfully resolved.
  1. Recognized but unrelated related accounts::
  • Detailed explanation of the causes and timeline, details of the investigation, and future measures.
  1. Unrecognized Associated Accounts::
  • Provide detailed account investigation results, record suspicious information, and describe future preventive measures.

Ensure future compliance by providing a specific action plan detailing the reasons for the account association and the measures to be taken.

en_USEN