Amazon Brand Registry Brand Registration Process (U.S. Website)

Amazon Brand Registration Process

Amazon Brand Registry is a global service that provides brand owners with proprietary brand protection tools to help extend brand advantage and protect intellectual property (IP). Below is the detailed process on how to go about Amazon Brand Registry:

Qualifications

• The brand must have a pending or registered trademark (TM mark or R mark).
• A trademark may be a text mark or a pictorial mark consisting of words, letters, or numbers.
• Trademark text must match the brand name exactly, and the trademark must appear on the merchandise or packaging.

Registration Steps

1. Login Account: Login to the Brand Registry using a registered Seller Central or Vendor Central account.
2. Registered Brands: Select "Registered Brands" under the "Manage" tab in the top navigation bar, click "I have a trademark that is in the process of being registered or is already registered" and start the application process. Click on "I have a trademark that is in the process of being registered or is already registered" to start the application process.
3. providing information::

• Brand Information: Enter the trademark name, select the relevant trademark office, enter the registration number or serial number, and click Verify.
• Company Information: Provides details of the brand company.
• Production and Distribution Information: Describe the production and distribution of branded products.

1. Product ImagesUpload at least one photo of the product or product packaging with the brand name clearly displayed and permanently attached to the product.

Scope of acceptance by the Trademark Office

As of March 2024, Amazon accepts trademarks from the following national/regional trademark offices:

• United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Benelux, Saudi Arabia, United Kingdom, Egypt, Sweden, Poland, European Union and United Arab Emirates.

If you are using a trademark issued by the World Intellectual Property Organization (WIPO) with a U.S. mark, please enter the USPTO registration number instead of the WIPO number.

Registration Type

The first registration can only use text trademark or design trademark, after the registration is completed, you can add other types of trademarks.

Category & URL

• Brand Category: Select the assortment in which the brand sells its products.
• Brand URL(Optional): Fill in the URL of the brand's website, which must be functioning and contain the brand name.
• Other e-commerce platform URLs(Optional): Fill in the URL of the brand on other e-commerce sites.

Application Submission and Review

After submitting all information, click Submit Application. The Amazon Brand Registry Support team will initiate the evaluation process and may contact a trademark agent or attorney to verify the applicant's identity. After the correct verification code is provided, the application will go through a final review process, which typically takes 10 business days. In some cases, additional information may be required to extend the review period.

Audit Results

Upon acceptance of the application, the brand will be successfully registered and will be able to enjoy all the exclusive benefits of brand registration. After registering your first brand, you can register other brands in your Brand Registry account at any time.