What are the styles of global trademarks?

What are the styles of global trademarks

Trademark is one of the important assets of an enterprise, which can help the enterprise to establish its brand image and distinguish its products or services from those of its competitors. Trademarks come in a variety of styles, and different styles can reflect an enterprise's culture, values and product characteristics. Globally, different countries and regions have their own preferences and regulations on trademark styles. Below are some common trademark styles.

1. Text Trademark: A text trademark is a form of trademark that uses words, usually including the name of the enterprise, the brand name or a slogan. This kind of trademark style directly and clearly conveys the identity of the enterprise, for example, Coca-Cola, Nike and other famous brands have adopted word marks.

2. Pictorial Trademark: A pictorial trademark is a form of trademark that uses a picture or graphic, usually without words. A graphic trademark can be a specific pattern, symbol or abstract shape, for example, Apple's apple pattern, Nike's hook symbol, etc.

3. Trademark combining image and text: This trademark style combines text and image, including both text and image elements, so as to enhance the expressive power and recognition of the trademark. For example, the Starbucks logo consists of text and a girl's image.

4. Three-dimensional trademark: A three-dimensional trademark is a trademark that consists of the shape of the product itself, the container or the packaging. This kind of trademark style is more concrete and tangible, and can directly show the characteristics and features of the product, such as the shape of the glass bottle of Coca-Cola.

5. Color Trademark: The application of color in trademark is getting more and more attention, and some brands will combine specific color closely with their brand image, for example, Tiffany's special blue color, UPS's brown color and so on.

6. Sound Trademark: With the development of technology, sound trademark has gradually become an important form of trademark, some famous brands have begun to use the unique music or sound as their trademark, for example, Nokia cell phone start-up music.

In conclusion, there are many different trademark styles. When designing a trademark, an enterprise needs to choose a suitable style according to its own characteristics and market positioning. In addition, when applying for a trademark globally, it is also necessary to consider the regulations on trademark styles in different countries and regions to ensure the validity and legitimacy of the trademark.