Explanation of Amazon's FBM model
What is the FBM model?
FBM (Fulfillment By Merchant) is a self-shipment model, which does not require advance stocking. The seller collects product information from domestic e-commerce websites through ERP management, and uploads it to their own Amazon store for sale after processing.
Benefits of the FBM model
- No Inventory PressureNo need to stock up, third-party platform to complete the shipment, reduce the risk of inventory backlog.
- Multiple Delivery Channels: You can choose to ship by postal parcel, international courier, international express, overseas warehouse and so on.
- Low technical requirements: Simple process, no need for complicated selection and optimization.
- After-sales service: Sellers manage their own inventory, orders and logistics, handle returns and customer service.
How do I choose a product?
The FBM model requires efficient product selection, avoiding infringement and ensuring that enough products are uploaded to increase sales.
Understanding the FBM model can help sellers operate their e-commerce business flexibly, reduce inventory risk and improve operational efficiency.
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