Discover the story of the world-famous trademark
Trademarks are the symbols of an enterprise, and they carry the history and values of the enterprise. Behind many famous trademarks there are touching stories. Let's explore the fascinating stories behind these trademarks.
The story of the Apple trademark dates back to 1976, when Jobs and Wozniak founded Apple Inc. They decided to use Apple as the company's trademark, partly out of respect for Isaac Newton, and because they wanted the name to be ahead of AT&T in the phone book. The Apple logo grew with Apple and became a globally recognized corporate symbol.
The story of the Coca-Cola trademark is even more moving: in 1886, a pharmacist made a Coca-Cola drink and named it Coca-Cola, which his friend wrote in italics, and that was the birth of the Coca-Cola trademark. Today, Coca-Cola is one of the most recognizable beverage brands in the world, and its logo is highly respected.
The story of the Nike logo is equally touching. The Nike logo comes from the Greek goddess of victory, who was considered a symbol of war and victory, and in 1971, a college student suggested the name "Nike" to his professor and explained its meaning. The Nike logo embodies the company's core values and has become a classic in the sporting goods industry.
The story of the Adidas trademark is based on the name of the founder, Adolf Dassler, who, together with his brother, founded the Adidas company in the 1920s and started making sports shoes. They combined their surnames and first names to form the trademark "Adidas". Today, Adidas has become one of the world's most recognized sports brands, and its trademark is well known.
The stories behind these trademarks show the passion and perseverance of the founders of the enterprises for their brands. Trademark is not just a pattern or a word, it is also a symbol of corporate culture and values. The stories behind the trademarks also give us a deeper understanding of the growth and values of these famous brands, so that we can cherish the stories and values behind them when we use these products.