Under the wave of globalization, the branding practices of overseas local companies have become a topic of great interest. With the increasingly fierce competition in the global market, how local companies can establish their brand image in the international arena has become an important challenge in front of them. This paper will discuss the problems faced by overseas local companies in their globalized branding practices and the measures taken.
First of all, the challenges that overseas local companies need to face when conducting global branding are market recognition and competitive pressure. Compared with internationally recognized brands, the brands of local companies may lack sufficient recognition in overseas markets, which requires them to enhance brand awareness through various means. At the same time, they also need to cope with the fierce competition from international brands, and how to stand out in the fierce market competition has become a major problem in front of local companies.
In order to cope with these challenges, overseas local companies have adopted a variety of measures in their globalized brand promotion practices. First, they will draw on local cultures and characteristics and integrate local cultural elements into their brand promotion activities as a way to attract more target audiences. Secondly, they step up publicity in overseas markets, and enhance brand awareness through sponsorships and advertisements. In addition, they will actively participate in local public welfare activities and social responsibility programs to enhance the image and recognition of the brand in the local community.
In addition to the above measures, overseas local companies will also make use of digital marketing tools, such as social media platforms and search engine optimization, to promote their brands. Through precise positioning and personalized promotion, local companies can better reach their target audience and enhance their brand influence. In addition, local companies also focus on product quality and service experience to win the trust and reputation of consumers, thus expanding their brand influence.
To sum up, the globalization branding practice of overseas local companies is a complex and challenging process. Under the background of globalization, only by constantly innovating and improving their brand strength can they be invincible in the international market. It is hoped that the discussion in this paper can provide some inspiration and reference for the brand promotion practice of overseas local companies, so that they can better cope with the opportunities and challenges brought by globalization.
EN 
ZH_TW 
ZH