Green Circle Talks about Cross-border] The U.S. BRM Registration Card and Its Role in Durable Infant and Young Child Product Compliance

Durable Baby Products Safety and BRM Registration Card

In the U.S. market, the safety of Durable Baby Products (DBP) is a major concern. To ensure product traceability and effective recalls, the U.S. Consumer Product Safety Commission (CPSC) requires all DIB products to be accompanied by a consumer registration card. The Business Reply Mail (BRM) service offered by the U.S. Postal Service (USPS) provides an efficient and cost-effective solution.

BRM Registration Card Introduction

The BRM registration card allows consumers to return registration cards free of charge, streamlining the registration process and increasing registration rates.CPSC's CFR 1130 requires durable infant and juvenile products to be labeled with tracking information and accompanied by a postage-paid registration card.

Compliance Requirements for BRM Registration Cards

• text: Clearly state the manufacturer's name, model number, product number and date of manufacture in English.
• Consumer Information: Collect names, addresses, phone numbers and emails.
• Registration Options: Internet or e-mail registration options are available.
• Attachment: The registration card should be attached to the face of each product so that it can be easily noticed by the consumer and filled out for return.

16 CFR 1130 Requirements

CPSC issued a rule in 2009 requiring manufacturers of durable infant and juvenile products to establish a consumer registration program with a registration card that is postage-paid and attached to the face of the product so that consumers can fill it out and return it.

Advantages of BRM Registration Card

1. cost-effectiveness: Merchants are responsible for postage to encourage more consumers to participate.
2. Improving recall efficiency: Helps to contact consumers quickly and minimize risk.
3. Enhancing trust: Demonstrate the company's commitment to safety and satisfaction.
4. Market Compliance: Ensure that products comply with U.S. legal and regulatory requirements.

The BRM registration card is critical in the U.S. market for durable infant and young child products, helping to fulfill regulatory requirements and enhance consumer relationships.