The Story Behind the Story: The Creation of a Globally Recognized Trademark

The Story Behind the Story: The Creation of a Globally Recognized Trademark

Trademark is the symbol of an enterprise, representing the brand value and image. Behind every famous trademark, there is a fascinating story of its creation. Let's take a look at the stories of some of the world's most famous trademarks.

1. Coca-Cola

Arguably one of the world's most recognizable beverage brands, with its recognizable red wavy font logo, the story of Coca-Cola dates back to 1886, when Pemberton, an apothecary, invented the tasty soft drink. His friends suggested that he market the drink under the name "Coca-Cola". As for the logo design, the original Coca-Cola logo was drawn by a calligrapher and its special font design is still popular today.

2. Nike

Nike's logo is a checkered pattern known as the "Swoosh", which originated from the work of Caroline Davidson, a design student. Nike's founder, Phil Knight, bought the design when he fell in love with it. The logo made its debut in 1971 and became the symbol of the Nike brand. Today, Nike is one of the world's leading sporting goods brands, and its logo has become synonymous with fashion and sport.

3. Apple

The Apple logo is a simple yet recognizable apple design originally designed by Ronald Wayne, one of the company's co-founders. In 1976, Apple was officially founded and adopted the logo. The logo was inspired by the biography of Abraham Lincoln, which describes the apple he gave to a friend, and Newton's experiment with the gravitational pull of the apple. The logo was well received by consumers and became one of the symbols of Apple's success.

4. McDonald's

The Yellow Arch is the most iconic McDonald's logo, and the story of its creation dates back to 1952, when the two founders, brothers Richard and Maurice, commissioned an architect, Stanley Mesa, to design the iconic logo. The logo was inspired by the architectural features of the restaurant at the time, and the color yellow represents sunshine and happiness, which fits the image of McDonald's perfectly.

The stories of these trademarks tell us that a successful trademark is not only a pattern or a font, but also has a story behind it, which carries the brand's values and history. Regardless of the industry, a good logo can become the brand's spiritual symbol, inspiring the enterprise to move forward.