What is the return rate of various categories of Taiwan's cross-border e-commerce?

What are the return rates of various categories of cross-border e-commerce in Taiwan?

Taiwan's cross-border e-commerce market has been booming in recent years, with more and more consumers choosing to buy foreign goods online. However, with the rise of cross-border e-commerce, the problem of returning goods has become more and more prominent. Consumers who are not satisfied with their purchases after shopping online will apply for a return. This poses a challenge to the e-commerce and logistics industries. So what is the return rate of cross-border e-commerce products in Taiwan?

First of all, let's take a look at the return rate of apparel and footwear goods. According to the latest data, the return rate of apparel and footwear goods in cross-border e-commerce in Taiwan is around 15% to 20%. This is mainly due to the fact that consumers are unable to try on and touch the apparel and footwear goods when they purchase them online, which leads to some consumers being dissatisfied with the goods after receiving them and then applying for a return. For e-commerce merchants, reducing the return rate of apparel and footwear goods requires improvement through enhancing the accuracy of product descriptions and strengthening pre-sales consulting services.

Secondly, the return rate of home appliances and digital products is also a concern. Compared with apparel and footwear, the return rate for home appliances and digital products is slightly lower, ranging from 10% to 15%. This is mainly due to the fact that consumers pay more attention to functionality and performance when purchasing these goods, and have relatively higher requirements for the products, thus the return rate is relatively low. However, as technology continues to advance and consumers' expectations of such products continue to rise, e-commerce companies need to continue to improve the quality of their products and after-sales services in order to reduce the return rate.

Furthermore, the return rate of food and healthcare products is also one of the focuses of cross-border e-commerce. Currently, the return rate of food and healthcare products in Taiwan's cross-border e-commerce is between 5% and 10%. This is mainly due to the fact that food and health products are special commodities that cannot be sold twice once they are opened and used, so the return rate is relatively low. However, e-commerce companies need to pay special attention to the preservation and transportation of these products to ensure the quality and safety of the products and thus reduce the return rate.

Overall, there are some differences in the return rates of various categories of cross-border e-commerce in Taiwan, but overall, the return rate affects the operational efficiency and cost control of e-commerce to a certain extent. E-merchants need to improve the quality of their products, enhance pre-sale and after-sale services, and improve logistics and distribution to reduce the return rate and improve the shopping experience of consumers, thereby increasing customer loyalty and realizing sustainable development.