Green Circle Says Cross Border] No More Sales? Amazon's auto parts and lights category is completely banned from sale.

Pre-peak season massacre, a total ban on LED headlamps in the U.S!
 
On the evening of October 17, a seller received an email from Amazon stating that beginning October 31, 2023, Amazon will restrict the sale of Light Emitting Diode (LED) headlamp conversion kits in Amazon's U.S. stores.
 
The email indicates that the LED Headlight Conversion Kit does not meet Federal Motor Vehicle Safety Standards (FMVSS NO.108). Amazon policy prohibits the listing or sale of products that do not comply with all applicable laws, so sellers in the U.S. store are prohibited from re-selling or distributing these products.
 
If a seller has remaining inventory of any of these products in an Amazon Fulfillment Center, a removal order must be created to return or dispose of your remaining inventory. Amazon can only reimburse you for the cost of removing the affected inventory at your request.
 
 
At the same time, there are also sellers revealed that "light-emitting diode (LED) headlight conversion kit" has been banned by the Amazon U.S. site as a product.
 
From this point of view, the ban on the sale of "light-emitting diode (LED) headlight conversion kits" is already set in stone.
 
From the issuance of the ban notice to the strict implementation of the restrictions, only a half-month buffer period was given, which can be described as a bolt from the blue for sellers of such products. Whether they are old sellers who have been in the category for a long time, or new sellers who have just built a foundation on the platform, this sudden ban has undoubtedly brought them a huge impact.
"This news really doesn't prepare you for the immediate explosion!"
"LED headlamps U.S. directly does not allow the sale of this category are big sellers, the peak season must be a large number of stocking into the FBA, this time the loss is heavy."
"I sell car lights customers have been depressed, prepared a lot of goods, do not know how to comfort, Amazon really dog, you off-season to engage in can also be, time to give a little longer also."
It is understood that in the early years, the United States automotive lighting market is in its infancy, in order to make the modified car more personalized and cool, many car owners will add some flash lights on the car. However, in the U.S., lighting products are subject to stringent qualification requirements and inspection standards, car lights products must meet the performance, light color, wear resistance, corrosion, dust and other relevant regulatory requirements. Usually, products sold to the U.S. must obtain DOT certification.
 
The U.S. is the world's largest importer of headlights, with 25% of headlights coming from China. In the Amazon U.S. station auto parts category, LED headlights is one of the highest-selling commodities. Coupled with the high consumption of automotive parts, Amazon LED headlamps have become a category with high growth potential.
 
However, this high-margin, high-growth category is not so good. In this notice, Amazon specifically states that the Light Emitting Diode (LED) Headlight Conversion Kits do not meet Federal Motor Vehicle Safety Standards. (FMVSS No. 108)
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FMVSS (Federal Motor Vehicle Safety Standards) No. 108 is a regulatory standard developed by the National Highway Traffic Safety Administration (NHTSA). It establishes a series of safety standards that must be met during the vehicle manufacturing process to ensure the safety and visibility of vehicles in road traffic.
 
The FMVSS108 standard requires that all vehicle lighting equipment (headlights, taillights, brake lights, turn signals, reversing lights, etc.) meet a series of requirements, such as brightness, extinguished reflections, color, degree of damage, etc. It also specifies the appearance, material, and installation method of the lamps. There are also requirements on the appearance, material and installation of lamps.
 
It is not difficult to realize that most of the updates to Amazon's product restriction rules are related to local policies. Therefore, sellers should always pay attention to the "Prohibited Products List" announced by Amazon, and at the same time, maintain a high degree of vigilance on the corresponding prohibited policies of the countries where they are located.
Finally, the green circle to remind all sellers friends, learn to decentralize the operation, do not rely too much on a platform. Once the platform rules change, or the platform itself has any problems, before all the efforts may be in an instant in vain, and may even be in debt, resulting in store closure. Therefore, reasonable planning, risk diversification is an important issue that sellers and friends must seriously consider.
Green Circle Technology focuses on providing one-stop services for cross-border enterprises, professional accountants and lawyers team, specializing in providing sellers with global VAT & EPR, global trademarks and overseas business registration and declaration of cross-border compliance one-stop services for every seller to go to sea escort. If you have any questions about cross-border compliance, please feel free to contact us.

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