Recently, Amazon's popular categories were suddenly "blocked", BestSellers top ranked links have become a lot of dogs. Vacuum cleaner category in the "Stick Vacuums & Electric Brooms" as the hardest hit, more than half of the links on the BSR list was shelved, the relevant store funds have been frozen.
It is reported that the incident affects more than a dozen vacuum cleaner brands, including but not limited to HODEBePOetc. Even the capital involved in the brand is not spared. Apart from the vacuum cleaner category, brands in other categories such as headphones and espresso machines may also have been affected.
On the Amazon platform, the brand assets are huge, once encountered problems, the loss is incalculable, and the complaint process is cumbersome. Sources revealed that the brand problem may be involved in the "sit-in" phenomenon, but the vacuum cleaner category part of the brand has begun to recover.
Amazon's action shows that the platform is very strong against non-compliance, and even small mistakes in the past can be pursued, resulting in the current account being blocked. Sellers must abide by the rules and operate in a compliant manner.
Amazon Releases 2023 Brand Protection Report
On March 27, Amazon released its 2023 Brand Protection Report, which shows that Amazon successfully detected, seized and properly disposed of more than 7 million counterfeit items this year, ensuring that these defective goods did not make it into the hands of consumers or get resold in other parts of the global retail supply chain.
To strengthen brand protection, Amazon is investing more than $1.2 billion in 2023 and employing a team of more than 15,000 professionals, including machine learning scientists, software developers, and expert investigators, who work together to protect consumers, brands, third-party sellers, and the entire Amazon Mall from counterfeiting, fraud, and other unscrupulous practices.
In addition, the Amazon Intellectual Property Accelerator (IPA) has also achieved significant results, having helped more than 15,000 brands successfully obtain trademark protection, providing brand owners with a stronger legal backing.
Amazon Trademark Registration and Brand Filing Cannot Be Ignored
Amazon brand registration is not only the cornerstone of building and maintaining a brand image, but also the key to ensuring the credibility and attractiveness of products. Through brand registration, merchants can enjoy Amazon's brand protection policy to effectively prevent counterfeiting and infringement.
In addition, brand registration prevents followers, stabilizes self-built listings, increases their credibility, and makes products more easily searchable for precision searches.
The main reason for the abuse of brand scanning on Amazon is related to improper brand authorization. Some sellers adopt merger authorization or indirect filing for convenience, and once a store is shut down for non-compliance, all stores under the brand are affected.
So if you want to be a brand new seller, K suggests registering the trademark directly and filing a case to ensure that the account number corresponds to the brand, and to avoid the risk of authorization in order to save money on trademarks.
(Than shoulder to the sea | Green Circle Technology focuses on providing one-stop services for cross-border enterprises, sellers have overseas trademark registration needs can contact us!)
From the release of Amazon's Brand Audit and Brand Protection Report, it is clear that Amazon's protection of its brands is being strengthened, which in the long run will be conducive to the establishment of a fairer and healthier market environment.
Therefore, sellers need to adapt to this change and strictly follow the rules of the platform for brand registration and filing, so as not to lose out on small things and bury hidden dangers due to the convenience of a moment.
Green Circle Technology is committed to providing cross-border sellers with global VAT, European EPR, trademarks and patents, testing and certification, overseas business and other businesses, to create a SaaS system, service providers, solution providers, brand one-stop platform for overseas and other integrated services, to provide a full range of compliance options for enterprises to go to sea. If you still have questions about overseas trademark registration, please feel free to contact us.
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