The rapid development of cross-border e-commerce, many domestic quality products gradually out of the country, assisted by Amazon, eBay and other mainstream cross-border e-commerce platforms sold around the world at the same time, followed by the emergence of "followers", and this phenomenon in the cross-border circle is not uncommon, and its means are defensible.
The Green Circle would like to say that followers are not terrible, after all, Amazon for sellers who have already made a brand record or give a certain degree of protection of the rights of sellers.
Nowadays, Amazon's various application programs are also first inclined to file sellers, the brand file not only can effectively prevent followers, to prevent the listing was maliciously tampered with, but also can apply for UPC exemption, have A + page, headline search ads and other permissions.
Today, Green Circle will talk to you about the latest Amazon brand filing process in 2022 and the practical ways to drive away the followers, read on for more details! The brand registration form application must be submitted by the trademark owner!
First of all, you need to prepare clear brand logo images, product images or product packaging images, also clearly visible trademark logos, and trademarks issued by national/regional government trademark offices accepted by Amazon, see the following chart for details:
Note: Applications for brand registration must be submitted by the trademark owner!
If you are an Authorized Reseller, have the trademark owner register the brand and add your account as an additional user. If you meet the eligibility requirements, use your existing SellerPlatform or VendorPlatform credentials to log in.
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Amazon Brand Trademark Docket
The process is as follows
1、Registration of new brands
Go to the Amazon backstage, click "Manage Store" under "Branded Flagship Stores", and select "Register your brand in Amazon Brand Registry".
2、Pop-up window for registering new brands
Reminder to register a new brand, information required for brand registration:
The brand name with a valid trademark, the associated government-registered trademark number, the product category to which the brand belongs, and the country/region where the branded goods are manufactured and distributed.
3、Fill in the sales account information
Fill in the form according to the sales situation, correspondingly select the third-party seller or supplier, after filling in the information, click on the next step and then submit.
4、Waiting for Amazon to review the mail
After clicking Submit, you can go back to the brand management interface to check the status of the brand file, which shows that it is under review.
There are two verification scenarios for verifying brand information while waiting for a review email from Amazon:
Type 1: the old version of the brand file verification process, the trademark agent will receive the verification code, the seller to find the trademark agent to get back the verification code, to the seller's backstage problem log in the reply to submit the verification can be.
Type 2: Sellers will receive the verification code themselves, then contact your trademark agent, take a screenshot and copy the verification code to the trademark agent, the trademark agent will follow the prompts to click on the link to submit the confirmation in the received Amazon email to complete the file.
Note: The two situations will not be encountered at the same time, the validity of the verification code 30 days, there are 10 days to reply, in order to the actual standard, so the work of the brand file is completed.
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Just follow the complaint process.
It's not difficult to report a complaint.
In the brand file, Amazon provides a convenient infringing behavior search function, through the product, brand name, ASIN or upload promotional images and logo images, Amazon site-wide search, find a list of similar products, and then determine whether there is an infringing behavior can be.
01
Click to Complain about Infringement
02
Enter ASIN or other information
03
Selecting information about followers or infringers
04
Choice of Trademark Infringement
05
Choosing Counterfeiting
06
Write down the reason for your complaint
The first steps are relatively simple, just follow Amazon's instructions step by step.
Knowing the operation process to catch up with the seller, there is a key point, that is, how to write emails, email templates need to include the following points of information for sellers to refer to friends:
1, the beginning of the mail to say hello: based on the issue of courtesy.
2. Identify yourself as the owner and manager of the brand, and state that we do not authorize any seller to use our brand on Amazon or authorize this seller to sell our branded products or sell this Asin product. Then, list the seller's name and Troken ID to make it easier for Amazon's processors to find the seller directly.
3. Demand: Ask Amazon to immediately remove this seller's offer or close this seller's store.
4, the impact: explain the behavior of this seller to our brand reputation has caused a very big impact, and the sale of counterfeit products affect the customer experience, to the Amazon platform has also caused a bad impact.
5, affirmation of attitude: must be very strong expression of their own infringement of our brand has been pursued to the end of the attitude.
6, to the solution: if this seller wants to sell our brand products, please let this seller contact us to get the brand authorization, to the brand registration mailbox.
7. Friendly closing words: Thanks for Amazon's help and timely handling.
8. Signature:
(1) XXX Brand Owner and Administr;
(2) Name of the brand registrant.
Nowadays, the cross-border e-commerce track is gaining momentum, and the requirements of Amazon brand filing are also being updated simultaneously. Brands going overseas should follow the principle of "Trademark registration first before product (sales) is moved".
Sellers do a good job of trademark registration in the target market beforehand, and then sell the products on the ground, and do a good job of the international layout of the trademark in advance, which can also effectively reduce the possibility of infringement by other sellers.
For those who hold the idea of those who planted the tree in front of the next person to make a quick buck with the idea of followers, in this position sellers can not back down, it is necessary to defend the rights and complaints, brand filing, registered trademarks and intellectual property rights are able to provide the best protection for the product.
In addition, it is recommended that sellers, regardless of which country's trademark is registered, are advised to keep the store information exactly the same as the trademark information, so as to facilitate a one-time follow-up for the store to pass the brand filing.
Sellers who have the need to register domestic and foreign trademarks can consult Green Circle's dedicated account manager.
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