On May 5, Amazon announced that its Inspire feature, which is similar to a combination of TikTok and Instagram, has been rolled out to all users in the U.S. It supports picture and video streaming pushes.
On September 12, 2022, Amazon first announced the launch of Inspire and made it available only to select U.S. users; when and if the feature will also be available in Europe has not yet been discussed. To date, Amazon has been testing Inspire for at least nine months.
For non-branded users, you must be enrolled in the Amazon Influencer Program to upload content to Inspire, and for vendors and sellers, you can share sponsored photos and videos on the feed, but that feature is currently only available in the Amazon mobile app for iOS and Android.
Users can choose their favorite themes, such as makeup, games, pets, etc., before using the Inspire feature, and Inspire will push relevant content based on the preference tags set by the user to create a customized solution. Users can also like the content they like, much like TikTok's videos.
For sellers, this means that product information can be accurately pushed to more similar users through more combinations of graphics, videos, etc., thus effectively improving reach accuracy and driving product sales.
In December last year, Amazon first announced the launch of Inspire, but at that time only to some U.S. users to open the use. To date, Amazon has been testing the feature for nearly six months before opening it to all U.S. users. It's worth noting that it's not yet known when and if the feature will be available in Europe.
The full launch of Amazon's Inspire feature in the U.S. is another major leap forward in the field of social commerce and an adjustment to maintain its dominant position in the U.S. e-commerce market.
The rise of TikTok has made short videos the entertainment of choice for overseas users. Many e-commerce and social media platforms have also begun to increase their presence in the market. Meta has updated its social media products several times, introducing the short-video feature Reels, and even non-traditional content providers such as Reddit and Klarna have begun to introduce short-video.
At the end of March, eBay announced a new social commerce feature that allows sellers to create their own social media posts directly from the eBay store. Subsequently, Amazon established a multi-year advertising partnership with Pinterest. After the partnership, users can click on the product links on the Pinterest platform to jump directly to the Amazon platform to shop.
Next, Amazon fully opened Inspire in the United States. The difference is that Amazon has a strong affiliate marketing business with commissions as high as 20%, which provides a boost to its Inspire to attract content creators. posts on the feed can be directly linked to Amazon's product links, and creators can share their favorite products.
The jury is still out on Inspire, but Amazon has many other products in the works. During its 2023NewFronts presentation, its executives discussed new content for the Freevee platform and new advertising opportunities for its NFL streaming package.
Pinterest responsible person said, "every month there are more than 463 million people on Pinterest to share their lives, which includes products and brands loved by users, and through this sharing, a large number of users will be seeded and purchase desire, our cooperation with Amazon will be more conducive to the desire to turn into action. "
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