Comply with the EU law on the circulation of goods in the EU, for all CE (Conformity Euro) marking within the scope of the goods printed with the CE marking, is the Amazon European site sellers friends of the key step in the compliance of sales. What is CE marking? The CE Mark is a self-certification mark applied by manufacturers to their products. Products with the CE marking indicate that the goods comply with the European Economic Area (EEA) standards for health, safety and environmental protection. Generally, the CE marking can be printed on the product itself, on the packaging of the product or on other accompanying documents (e.g. instruction manuals). In addition, EU legislation requires manufacturers to issue a Declaration of Conformity (DoC) for all CE-marked products. Although the scope of CE marking is broad, not all goods sold in the EEA are required to bear the CE marking. Products within the scope of CE marking include toys, electrical and electronic appliances, personal protective equipment and medical devices. To learn more about CE Marking, you can find all the product categories affected by CE Marking through the EU CE Marking link, Amazon Europe CE Marking Full Analysis New EU Regulations! Goods with CE Marking must have a European representative located in the EU (except the UK) as the contact person for goods compliance! With the EU's increased safety requirements for goods circulating within its borders, those who wish to sell on Amazon Europe must also pay attention to a new regulation that will soon be implemented in the EU, as it will affect most CE-marked goods. The new regulation, commonly known as the "Goods Package", will come into effect on July 16, 2021, and will affect most CE-marked goods. The new EU Regulation on the Safety of Goods - Market Regulation (EU) 2019/1020 - requires that all goods bearing the CE marking must have a European representative located in the EU (other than in the UK) as the contact person for goods compliance (the "responsible person"). The "Responsible Person" is a person who is authorized to act as a contact person for goods compliance. With the exception of medical devices, ropeways, explosives for civil use, hot water boilers and lifts, all CE-marked goods are subject to this regulation. Goods sold within the UK are not subject to this regulation. Please note ! If you are selling goods that carry the CE marking and are manufactured outside the EU, then you need to ensure by July 16, 2021 that such goods have a responsible person located within the EU (other than in the UK). Otherwise, after July 16, 2021, it will be illegal for you to sell CE-marked merchandise without the information of a compliant responsible person. Wake up call! For all European sellers, until July 16, 2021, you need to make sure that your CE marked merchandise is labeled with the contact information of a responsible person. This can be on the product, the packaging, the parcel or the accompanying documents.
Amazon Europe seller friends, in the face of the upcoming implementation of the new EU goods safety regulations, in order to achieve compliance in the EU territory (except the United Kingdom) sales, you need to first understand the following issues: 01 How to confirm whether you need to comply with the new CE marking goods regulations? First of all, you need to confirm whether the goods you want to sell in the EU Economic Area need to be CE-marked or not. There are different directives and regulations governing different categories of CE-marked goods. If you are selling goods that carry the CE Mark and are manufactured outside of the EU, you have until July 16, 2021 to ensure that such goods have a responsible person located in the EU (other than the UK). Otherwise, after July 16, 2021, it will be illegal for you to sell CE-marked merchandise without the information of a compliant responsible person. Wake up call! For all European sellers, until July 16, 2021, you need to make sure that your CE marked merchandise is labeled with the contact information of a responsible person. This can be on the product, the packaging, the parcel or the accompanying documents.
02 Who can be a compliant contact person for goods within the EU? The following forms of entities qualify as "responsible persons": a manufacturer or brand within the EU an importer within the EU an authorized representative within the EU a distribution service provider within the EU the responsible person must not be located within the UK
03 What are the duties of a responsible person in the EU? As your Guarantor of Compliance for goods within the EU, you have the following main responsibilities: 1). Collect the EU Declaration of Conformity for your goods and ensure that, upon request from the relevant EU authorities, you are able to provide them with additional documentation in a language that they can understand to demonstrate that your goods comply with EU standards. Relevant documents include: EU Declaration of Conformity (DoC), technical documents (e.g., third-party test reports, safety certificates, etc.) EU Declaration of Conformity (DoC) means: a written declaration of conformity issued by the manufacturer for a CE Marked product, the main purpose of which is to certify that the product conforms to the EU requirements for such products. The main purpose is to certify that the product complies with the requirements of the European Union for such products. 2). Inform the relevant authorities of any risks that may arise from the goods. 3). To take the necessary corrective measures to rectify any non-conformity of the goods.
04 How do I appoint a "responsible person" for a brand of CE-marked goods? At this stage, brand owners of European sites are requested to complete the Amazon brand registration as soon as possible. This is because Amazon brand registration is the first step in the process of declaring a responsible person in the EU for the brand's products. As soon as this is done, Amazon will communicate with you on how to declare the EU responsible person for your brand/ASIN. Once you have a responsible person for compliance, you can provide your EU responsible person directly with the relevant documents (test reports and declarations of conformity) that prove your products are compliant. Learn more: Brand Registration | Trademark Application and Amazon Brand Registration
05 How can a distributor of CE-marked goods appoint a "responsible person"? If you do not have a brand name, but are a distributor of CE-marked products, it is advisable to communicate with your upstream suppliers: 1). 1). First ask them if they have subsidiaries in the EU or already have an EU importer. 2). If not, you need to confirm that they are aware of the upcoming new commodity safety regulations and ensure that they take the appropriate action to appoint a compliant responsible person within the EU. 3). You can also seek help from product testing laboratories or companies that certify products for safety and ask them if they can provide the services of a responsible person. In order to better assist sellers on Amazon Europe in appointing a "responsible person" and becoming compliant, Amazon will soon be contacting sellers further to provide them with more options for EU responsible person services.
06 What are the common CE items on Amazon? The first thing to check is whether the goods you want to sell in the European Union Economic Area require CE marking. Different categories of CE marking goods, there are different directives and regulations on its control. Here, we provide you with a list of the main commodities involved in this new regulation and the relevant EU directives:
07 Where can I find more information and resources? Please copy the following link to the web site and log in to the Help page of the EU Responsible Seller Platform: https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=GSDP2QRYVQ5SUFLE&ref=xx_swlang_head _help&mons_sel_locale=zh_CN&languageSwitched=1&
Amazon Provider Network: You can learn more about compliant providers at the following link (copy and paste into browser to open)
https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=RWW8VWGG266ECPY&language=zh_CN&ref=ag_RWW8VWGG266ECPY_relt_F42PAA8YW4NCDVE
Dear Amazon Europe sellers, the new EU product safety regulations will be implemented soon, so go ahead and appoint an EU (except UK) compliance officer for all your CE labeled products sold in the EU (except UK)! Compliance sales to ensure long-term sales!
EN 
ZH_TW 
ZH