Recently, Amazon's seller circle is still hotly discussing the topic of "inbound configuration service fee", not realizing that this is just a piece of cake, and more heavy bombs are still coming...
Amazon US has released new rules about coupon pricing requirements. Today, K will talk to you about the new Amazon Coupon rules.
Amazon Coupon New Rules
Recently, Amazon US released an announcement that in order to provide sellers with a better sales experience, the platform will implement new coupon rules on March 12, and coupons will be subject to new pricing requirements.
1. The new rules for coupons are as follows
① Seller must provide a discount between 5%-50%;
② The product must have a sales history to qualify for the coupon;
③ Coupons should be priced below their "Historical Selling Price" or the lowest recent price.
If a product's price or discount does not meet these new requirements, then the seller will not be able to successfully set up the coupon.
2、Sellers who receive an error message about a coupon can do the following
1, the commodity price history problem: to make this product to meet the requirements, you can sell more goods through the establishment of sales history, so as to generate the "historical selling price".
2. Increase discounts: Ensure that the promotional price is lower than the item's "historical selling price" or the lowest price in recent memory.
3. Minimum/Maximum Discount Issue: Update the promotional price discount percentage to be between the minimum discount (5%) and the maximum discount (50%).
3、Explaining the content of the email Summarizing the key points
1, after March 12, Amazon push new can not directly do coupon, must have a single record (at least sell a single to do coupon)
2. Price increase + large coupon operation is limited, the next Coupon discount must keep up with the historical discounted sale price.
3, in the future to do coupon is the same as doing activities (LD or BD), but the effect of doing coupon may be far less than doing LD or BD these promotional activities.
II. References
1. Fine tuning product pricing strategy
Sellers need to be more scientific and precise in their pricing strategy. This is to ensure profit margins and to avoid getting caught in a price war. Through in-depth study of market demand, competitor pricing and their own cost structure, sellers can develop both competitive and profit protection pricing program.
2、Enhance product competitiveness
In an intensely competitive market, product quality and service level are key to winning consumer trust and loyalty. Sellers should focus on improving the quality of their products, optimizing the shopping experience, and differentiating their services.
By creating unique brand features and advantages, sellers can stand out from the competition and win the favor of consumers.
3. Innovative marketing tools
In addition to coupons, sellers can also combine seconds, discounts, full reductions and other promotional means to enhance the exposure and attractiveness of their products. Through a variety of promotional methods, not only can make up for the new rules and restrictions on the use of coupons, but also for the store to bring more traffic and potential customers!
The implementation of the new rules of Amazon coupons marks the platform's solid steps in regulating the market order and improving consumer experience. Sellers should actively adjust their strategies and invest in the competitiveness of their products to adapt to the new market environment, so as to stand out in this fierce business.
In the future, Amazon will continue to optimize the rules of the platform, further standardize the market operation, and create a better shopping experience for consumers. Therefore, sellers need to maintain a keen insight to keep pace with the development of the platform to ensure that they always maintain a leading position in the highly competitive market.
Green Circle Technology is committed to providing cross-border sellers with global VAT, European EPR, trademarks and patents, testing and certification, overseas business, etc., and has built a SaaS system, service providers, solution providers, one-stop platform for brands to go to sea and other integrated services, to provide a full range of compliance options for enterprises to go to sea. If you have any questions about cross-border compliance, please feel free to contact us.
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