As one of the hottest platforms at present, Shein makes many sellers who are not stationed in the heart of the gods, "how to station in Shein, stationed in Shein what are the benefits ......" naturally became their most concerned about the problem.
Shein Accelerates Third-Party Platform Deployment
In 2022, the number of downloads of Shein exceeded 229 million, surpassing Amazon to become the most downloaded app in the U.S. Undoubtedly, Shein has become a new traffic entrance, which will also be a major attraction for sellers.
To date, Shein has become the largest fast fashion company in the world. Figures show that Shein's sales in 2022 will reach $30 billion, its website receives hundreds of millions of visitors per month, and its app is always near the top of the download charts. In addition, Shein's social media presence exceeds that of many well-known brands and retailers.
Shein has been adding third-party marketplaces in Brazil since last month. Recently, according to MarketPlacePulse, after testing the platform model in Brazil and Mexico, Shein will open third-party sellers in the U.S., with Chinese sellers as the main recruiting target.
The model is similar to the platform model of Amazon and Walmart, a non-self-operated "Marketplace" open to third-party sellers, allowing them to open stores, operate their own stores, and run their own brands.
In the past, Shein has primarily utilized a stand-alone, self-service model for its own brands. But now, in order to meet customer demand for product diversity, the platform will allow other branded merchants to sell their own brands through the Shein-built channel.
Merchants will be able to see the real-time performance and sales of their products, and at the same time, leverage Shein's strengths in on-demand supply and demand trend forecasting to enhance their overall competitiveness in the global marketplace.
How do I get access to the third-party platform Shein?
Third-party platform sellers who are now on Shein can enjoy certain policy benefits: including free commissions and return shipping fees, as well as giving sellers the right to set prices and 0 traffic fees, among other rights.
Shein's Third Party Onboarding Policy specifically includes the following:
Merchant Qualification Requirements: Merchants are required to provide business licenses, tax registration certificates and other relevant qualifications in compliance with local laws and regulations, as well as proof of the authenticity and legality of their products.
Merchandise Quality Requirements: Merchandise provided by merchants needs to meet SHEIN's quality requirements, including quality, style, and material.
Customer Service Requirements: Merchants are required to provide quality after-sales service and customer service in order to quickly resolve consumer issues and complaints.
Commission and Service Fee: Merchants are required to pay a certain percentage of commission and service fee, which is determined based on factors such as product type and sales volume.
Returns Policy: Merchants are required to comply with Shein's Returns Policy to ensure that consumers receive quality returns and exchanges.
Data Protection and Security: Merchants are required to comply with Shein's data protection and security policies to ensure that consumers' personal information and transactional data are protected.
Non-compliance: If a merchant violates Shein's policies and regulations, Shein reserves the right to take appropriate punitive measures, including but not limited to discontinuing the cooperation, deducting commissions, and so on.
Shein needs to pay attention to the British/European/U.S. agency compliance.
What is the effect of not applying for the European/English representative?
▶▶Products may be detained or even destroyed at EU customs and cannot be delivered;
▶▶ Product links will be taken off the shelves or even just close your store and stop all your sales in Europe;
▶▶ In serious cases, you may also be entrusted with a lawyer to trace your various legal liabilities.
When do I need a European/English agent?
▶▶The goods sold are sold in the European EEA (including the EU and EFTA) and the UK;
▶▶The goods sold are CE and UKCA certified (except for medical devices, explosives for civilian use, and certain elevator and ropeway installations);
▶▶ The manufacturer of the goods is outside the EU or the UK.
If you are not sure whether your product needs CE marking, you can first refer to the following CE marking product categories:
EU CE Directive Inquiry Website: https://ec.europa.eu/growth/single-market/ce-marking/manufacturers_en
What are the risks of not having Medeiros?
When children's toys and electronic products are exported to the U.S. Customs, U.S. government agencies such as the U.S. Market Surveillance Agency (USMSA) will generally conduct random inspections and ask for the contact information of the U.S. agent and other information. If you are unable to provide information about your U.S. agent, you will face the following risks:
1. Being detained or prosecuted;
2. Restrictions on store authorization.
In addition, e-commerce platforms such as Shein require sellers of toys to provide CPC certificates with information about their U.S. agents, and sellers of electronic products to provide FCC certificates with information about their U.S. agents, or the platforms will take down the products.
How to register as a European, British or American agent?
Green Circle focuses on providing one-stop services for cross-border enterprises, professional team, professional accountants, can provide sellers with European European / British / American generation of product compliance services, to ensure that you in the tax compliance operation. If you still have questions about the European / British / U.S. generation, you are welcome to contact us at any time.
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