Green Circle says cross-border] TikTok and Sizzler are two big platforms to grab the local market, localization will become the dominant?

TikTok Shop opens for U.S.-based registrations
TikTok is rapidly expanding globally and has become an eye-catching short video platform. According to the data, in the US, TikTok has the second highest user penetration rate, reaching 45.3%, with over 130 million users.
Recently, TikTok Shop further opened up small, stateside stores, eliminating the need for invitation codes and allowing individuals and businesses to move right in.
According to small K understand, although TikTok U.S. small store does not need to invite the code, but only accept the U.S. mainland registration, that is, your local company qualifications, and as long as the qualifications are complete, 1 working day can be under the store.
Registration of EU local stores on SpeedPass is open.
As a leading cross-border e-commerce platform, Speedway is continuing to increase investment in the European market, it is worth mentioning that, in order to attract the attention of local sellers, Speedway in Europe has been frequently deployed.
On the one hand, Speedway is opening up the registration of local stores in the European Union to expand the coverage of the European market. On the other hand, constantly improve the local logistics infrastructure, as early as in September this year, Cainiao and Speedway "global 5-day" express line products officially landed in the United Kingdom, Spain, the Netherlands, Belgium, for the European market has brought significant growth.
For Autotoll, localization is naturally a necessary goal for development. By accelerating the localization process, the platform will be able to more accurately capture the ever-changing demands of the market, and at the same time have a more stable development environment. Therefore, it is inevitable that SpeedPass will continue to seek localization in the future, in order to capture more market share.
The end of cross-border is localized operation
Whether it's the opening of TikTok's small local stores in the U.S., or the opening of the registration of local companies in the European Union on SpeedPass, we can see that in the second half of cross-border e-commerce, localized operation is the key. 
For cross-border sellers who want to succeed in overseas markets, registering a local company and localizing their operations has many advantages.
1. For local people, local companies are more likely to be recognized by local people than foreign companies.
2. They can be protected by the EU countries and enjoy some local support policies. During the epidemic, countries such as the United Kingdom and the European Union issued various tax exemption policies and economic subsidies for local enterprises.
3, registered overseas companies, you can properly arrange the tax, not subject to the platform withholding policy restrictions, in the tax compliance can have a certain degree of autonomy in the right to control, there will be no longer due to the inconvenience of tax refunds to repeat the trouble of paying VAT.
4. Breaking through the limitations of regional barriers, goods are in the single market of the European Union, and people, goods, services and capital can move freely within the European Union just as they do within a single country. 
In addition, whether it is a rogue law firm lawsuit or Amazon shutdown, as a Chinese seller's weakness is very obvious.
Of course, registering a local company is not an easy task. Cross-border sellers need to have an in-depth understanding of the local market, laws and regulations, master the local culture and business practices, and at the same time, need to establish an efficient localization team and supply chain system, and it is recommended to look for a reliable service provider for registration.
Green Circle Technology focuses on providing one-stop services for cross-border enterprises, sellers have the United States, the European Union or other overseas company registration needs can contact us!
Green Circle Technology focuses on providing one-stop services for cross-border enterprises, professional accountants and lawyers team, specializing in providing sellers with global VAT & EPR, global trademarks, and overseas business registration and reporting cross-border compliance one-stop services for every seller to go to sea escort. If you have any questions about US, EU or other overseas company registration, please feel free to contact us.

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