80% Taiwan cross-border sellers choose Amazon sites, the first step is wrong! Whether you are already familiar with the domestic e-commerce business and want to sell your products abroad, or are eager to start your e-commerce business from scratch, selling on Amazon has become the choice of more and more cross-border brand owners. But did you know? The key to success is to conduct a thorough assessment before opening a store! This article will help you conduct a systematic assessment to find out the most suitable consumer market for your products.
Cross-border e-commerce is more complex than you might think, from logistics, reverse logistics, warehousing to promotional budgets. From logistics, reverse logistics, warehousing costs to promotional budgets, all of these have a direct impact on your pricing strategy. Moreover, selling your products abroad also requires familiarizing yourself with the laws and regulations of the country where they will be consumed, to ensure that your products can be successfully cleared through customs and sold.
So, how to scientifically evaluate the target sales points? Here is a systematic approach, which will be comprehensively evaluated from both external consumer market and internal product analysis. The biggest problem is that many sellers ignore these key factors, resulting in poor performance in the international market.
Step 1: Determine the Country of Sale
Amazon now has 15 countries open for sales, so you can do cross-border multinational e-commerce with just one account. When choosing the right country, you need to consider the following aspects:
- Retail Size and Growth in Consumer Countries
Looking at the overall development of the retail industry in that country, the speed of recovery after the epidemic varied from country to country, with a marked difference between the changes in the retail industry in the United States and Japan. - E-commerce Sales Share and Penetration Rate
For example, according to Edge by ascential, the share of e-commerce sales in each country shows a growing trend from 2017-2026. This is an important indicator that should not be overlooked!
Even more surprisingly, geographic location and transportation costs, demographics and cultural differences can all significantly affect your sales performance. For example, older demographics are more loyal to well-known brands, so you should go for a more realistic and durable product; and food flavor preferences vary greatly from country to country.
Next I'm going to tell you about the unique benefits of Amazon's major sites:
- North America: The first choice for newcomers to the sea, covering the United States, Canada and Mexico markets.
- Europe: One-stop access to business opportunities in 9 countries, logistics solutions are mature and well developed.
- Japan Station: the closest to Taiwan, fast and flexible logistics, the fastest air transportation for first-trip logistics is only 1 day.
- Singapore Station: 8-minute fast customs clearance, high proportion of Chinese, obvious advantages of selection
Step 2: Analyze Merchandising Performance
After selecting the target country, you need to conduct a SWOT analysis for your product to find the market entry point. This analysis will help you to objectively assess the competitiveness of your product in the target market.
Step 3: Inventory the Cost Structure
Profitability is a major concern for Amazon sellers, and you must have a complete cost structure in order to develop a reasonable pricing strategy. In addition to product production costs, cross-border e-commerce merchants also need to pay higher than domestic logistics costs, and the discount rate of the transportation process should also be taken into account. Amazon provides professional cost counseling and cost calculators to help you estimate the gross profit margin of your products.
Step 4: Understanding Consumer Country Regulations and Policies
This is one of the most overlooked but crucial steps! When engaging in cross-border e-commerce, you must understand the local regulatory requirements, product certification procedures, and the import/export certification process. Different countries have different certification requirements for imported goods, such as ISO (International), CE (Europe), FDA (USA), PSE (Japan), etc. These certification marks correspond to different product types and safety standards.
Step 5: Evaluation is complete and ready to be shelved!
After completing the above assessment, congratulations you are ready to start selling on Amazon! All you need to do next is to register your account, put your products on the shelves, and ship them to start your cross-border e-commerce journey. Amazon has prepared a wealth of teaching resources for Taiwan sellers, including the 2024 New Seller Starter Kit, Seller University, and free live courses to help you quickly master cross-border e-commerce skills.
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# Amazon Sellers # Cross-border Ecommerce # Taiwan Manufacturers # Product Evaluation # International Brands # Compliance # Cross-border Going Overseas # Ecommerce Entrepreneurs # 2025 Trends # Global Shop Opening
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