For cross-border entrepreneurs who have been rejected for Amazon brand registration, here's a trick for you: don't panic and don't give up, you can increase your success rate by mastering the correct complaint process! Brand registration is crucial for Taiwanese sellers who want to build their brand image on Amazon, but how to effectively file a complaint after the application is rejected?
First of all, it is very important to find the complaint portal. You can click the appeal link directly in the rejection notification email, or log in to the Amazon Brand Registry and view it in "Manage > Brand Applications". For example, when a brand application is rejected, the system will provide a clear path to file a complaint, which is the first step to initiate the complaint process.
The steps to file a complaint are actually very simple: click on the complaint link to enter the page, fill in the brand information, then fill in the product information, and finally confirm and submit the complaint request. For e-commerce operators, this process is not complicated, but the results are critical! The estimated resolution time for a complaint is about 9 business days, and as long as the information is accurate, it usually goes through.
However, the real challenge may be in the video verification process. You wouldn't believe how many failed appeals are due to the fact that this part of the process is not taken seriously! Amazon may require sellers to perform a video verification, and you need to schedule an appointment within 7 business days of receiving the email.
Preparation for video verification includes preparing identification documents, bringing at least 50 minimum saleable units of product, preparing samples for sampling, ensuring the environment is well lit, and highlighting branded products and their names. These preparations may seem tedious, but they are essential for brand authentication on global e-commerce platforms.
If you are unable to attend the video verification in person, you can authorize a representative of the brand's internal staff to attend, provided that you provide relevant supporting documents. Even if the product weight is large or the stock is insufficient, Amazon provides flexible solutions, such as the possibility of video verification in the warehouse or demonstration of the production equipment.
The biggest problem is that many sellers don't know how to deal with special situations. If you can't make it to the video verification, just send an email at least 48 hours in advance tobr-verification@amazon.comJust reschedule your appointment. This is an important piece of information that many cross-border brand owners are not aware of!
Do you have any questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR
# Amazon Global Store # Brand Registration Application # Video Verification # Cross-border E-commerce # Taiwan Manufacturer # Brand Protection # Cross-border Exporter # E-commerce Platforms
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