Three words to solve Amazon's new AI assistant Rufus's adoption problems.

Three words to solve Amazon's new AI assistant Rufus's adoption problems.

Amazon (AMZN-US) officially announced the launch of its new artificial intelligence shopping assistant "Rufus" on Thursday (1st), which is a significant news for cross-border e-commerce sellers. With the rapid penetration of AI technology in the e-commerce field, understanding and adapting to these new tools has become the key to sellers' success.

Rufus works intuitively - consumers simply type or say a question in the search bar of the Amazon mobile app, and an interactive chat window is instantly displayed at the bottom of the screen. The biggest breakthrough is that users can ask complex questions in natural conversation, such as "What's the difference between trail and road running shoes? or "Compare a drip coffee maker with a hand brewer" and get detailed answers.

Rufus makes it significantly easier for customers to find the best products for their needs," said Amazon. The technology behind Rufus is powerful, as it has been trained to intelligently answer a wide range of shopping needs and product questions from Amazon's extensive product catalog, customer reviews, community Q&A, and a wealth of information from the web.

For example, during the Greek economic crisis, consumers may ask "which product has the best price/performance ratio", and Rufus will be able to give accurate suggestions based on the current market situation. This AI assistant not only provides convenience for consumers, but also creates new opportunities for cross-border sellers to showcase their products, especially those with unique selling points that are difficult to discover through traditional searches.

Rufus is currently undergoing a small-scale test in the U.S. market, and it is crucial for Taiwan cross-border sellers to understand and adapt to this new AI interaction mode in advance. As global e-commerce platforms continue to evolve, grasping the dividends brought by AI tools will become a new advantage for cross-border shipping.

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# Cross-border Ecommerce AI # Amazon Rufus # Taiwan Sellers #AI Shopping Assistant # Cross-border Going to Sea # Ecommerce New Technology # Amazon New Feature