In the world of cross-border e-commerce, product selection accounts for seven percent of success! The classic e-commerce saying, "Seven percent depends on selection, three percent depends on operation," speaks to the critical importance of selection strategy. Selecting a group of products that meets the consumer trend not only enhances the possibility of opening up new markets, but also allows the products to accumulate sales rankings faster, while reducing the pressure on inventory and creating great returns for cross-border brand owners.
Selection strategy plays a key role in e-commerce, it not only affects the subsequent product costs, sales copy and logistics costs, but also directly determines your sales performance and profit margins. For Amazon sellers, this is an important decision that must be carefully evaluated.
Do you know why product selection is so important? The purpose of product selection is to objectively evaluate product business opportunities through data-based methods and comprehensively consider factors such as site environment, product analysis, risk assessment, and profit assessment to identify products with relative business opportunities and increase the chances of success in running Amazon.
What you may not realize is that even with the most accurate product selection, profitability can still be affected by account operations, advertising practices, or seasonal factors. By analyzing data, we are able to select products that have a relative chance of making a profit, rather than finding products that are guaranteed to make a profit.
The basic principles of product selection are very clear: firstly, from the perspective of demand, ensure that the product has differentiation and uniqueness; secondly, observe the competitors and analyze the competitive situation of the category; then consider the profitability and clearly understand the cost structure; and lastly, avoid the risk to ensure that the product complies with the regulations.
What I'm about to say may change your mind: a successful selection process should involve five key steps: targeting the category, collecting data, processing the data, filtering the five dimensions of the potential selection, and evaluating the potential products that have been screened.
This systematic approach to product selection helps Taiwanese manufacturers eliminate products that are clearly risky or unprofitable, significantly increase their chances of success in entering new channels and markets, and steadily expand global sales.
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# Amazon Global Store # Cross-border E-commerce # Product Selection Tips # Taiwan Sellers # Data Analytics # Global Sales # North American Locations # Brand Operators
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