Three sentences completely solve the problem of Amazon Rufus AI optimization, cross-border sellers must see!
Three sentences completely solve the problem of Amazon Rufus AI optimization: First, Rufus has accounted for Amazon 13.7% search volume; Second, AI needs to enrich the context and scene pictures; Third, immediately adjust the product content strategy to meet the AI shopping era. The meaning behind these data is crucial for every cross-border e-commerce seller and branded seller!
Amazon's AI shopping assistant Rufus is more than just a gimmick - it's already handled about 13.71 TP3T search requests on the platform, according to a new ChannelX report! Behind this number is an incredible investment in technology - Amazon deployed 80,000 AWS chips during Prime Day, processing 3 million tags per minute.
What does this mean for Taiwanese cross-border e-commerce sellers and newbie Amazon sellers? With a lower cost investment than hiring a head manager, you can make your products stand out in the AI era. The biggest challenge is that AI no longer relies on keyword matching alone, but requires an understanding of the product's usage scenario and context.
For example, if you're selling kitchen supplies, AI needs to know not only the size and material of the product, but also how it will fit into different styles of kitchen environments. That's why you need to move away from monotonous white product photos and embrace the richness of life-scene images.
And now, there are more AI optimization tools available to help cross-border sellers improve product visibility. Not only Amazon, but platforms such as ChatGPT and Perplexity have also introduced AI shopping features that will redefine the consumer shopping experience.
Have Your Cross-Border Ecommerce Competitors Already Begun to Act? Adjust your content strategy quickly to prepare for the AI shopping era. You'll never be able to outperform an AI-enabled competitor, unless you become one!
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# Amazon Rufus #AI Optimization # Cross-border E-commerce # Product Content # E-commerce Trends # Taiwan Sellers # Brand Management # Digital Marketing