Three sentences completely solve the cross-border product selection problem: shoes and decorations sell at double the price difference in foreign countries, Mexico station joins the list for the first time, and 200+ hot-selling items cover 10 categories! This Amazon 2024 H2 Emerging Stations Hot Product List is definitely the secret of victory for Taiwan cross-border sellers!
If it is said that "people have great courage and the land has great production", then doing the right selection and making good differentiation will become the strongest competitiveness for fast entry into emerging markets in the future. This is the first time that Mexico is added to the list, so that cross-border brand owners can master the secrets of the Latin American market at the same time! What's more, this list has collated more than 200 hot-selling products, covering more than 10 categories, and it only takes 10 minutes to comprehensively analyze what to sell in the second half of the year in the emerging market!
With the second half of the upcoming peak selling season (such as Christmas, Black Friday, Netflix and the emerging site-specific promotion season, etc.), so that e-commerce entrepreneurs from the selection of ideas, to win at the starting line! Let's take a look together.
🔸 TIPS
Emerging Stations: Middle East (League of Arab States), Australia, Mexico (new)
Purchase index basis:
◾ Recommendation Index: A combination of Opportunity and Heat Indexes, with reference to a number of other parameters, including the category's station capacity, growth rate, and profitability of the selection, etc. The higher the star rating, the more recommended it is!
◾ Opportunity Index: The seller's penetration rate is the main reference, reflecting the seller's maturity and potential in this category. The higher the star rating, the greater the opportunity!
◾ Heat Index: the past sales growth of a specific period of time as a reference, the higher the star rating, the higher the heat!
As a new cross-border blue ocean, emerging markets continue to maintain a high and stable growth trend. Therefore, the higher the Heat Index and Opportunity Index here, the better it proves the development trend and potential of the product segment in the emerging sites.
Mexico Station Analysis: "Layflat Economy" Business Opportunities Abound
It is said that Latin America is a passionate region, when it comes to Mexico, the delicious Taco comes to mind, in fact, consumers here are no exception, we love life, more keen on "lying flat", so leisure, home, cost-effective become the first choice of online shopping. For example, they prefer to buy daily necessities through online shopping, such as cosmetics and personal care products; at the same time, there is a higher demand for family-based consumption, such as home entertainment equipment, home appliances, and even home office supplies, the demand for which has risen sharply. From the website's point of view, product preferences and concerns are slightly different:
🔷 High demand for toiletries:
Daily care products such as shampoo and conditioner have high Suggestion Index, Opportunity Index and Heat Index, indicating the importance of daily care products in the market.
🔷 Home and toy items are important seasonal choices:
Part of the home and toy products will welcome the peak season, the second half of the Mexican station promotional holidays are concentrated, decorative home and toys suitable for gift-giving will be sold.
🔷 Strong demand for electronic and digital accessories:
Electronic products and accessories such as mobile power supplies, headphones and smart watches performed well in the market, demonstrating consumers' reliance on portable electronic devices.
🔷 Focus on comfort and functionality:
Casual sneakers, backpacks and travel bags have a high level of popularity in the market, demonstrating the importance consumers place on comfort and functionality.
Middle East Station Analysis: "Landlord Economy" Spending Power is Staggering
Middle Eastern consumers are no strangers to being rich. Whether they are shopping online or offline, it is a characteristic of Middle Eastern consumers that it is better to buy right than to buy expensive! The convenience of online shopping is what makes Middle Eastern consumers want to do it all! Therefore, for the Middle East, online shopping is not about pursuing price-performance ratio, but also about the process and experience of tasting, hunting, and pursuing convenience. Here will tell you the second half of the Middle East station selection trend can follow the following trends and highlights to help you broaden your thinking.
🔷 Strong demand for electronic products and accessories:
Electronic devices and accessories showed strong demand in the Middle East market, especially portable and multi-functional electronic products. Sellers are advised to pay special attention to e-sports related extensions such as gaming chairs and mouse pads.
🔷 Interested in personal care and beauty products:
Consumers showed strong interest in personal care and beauty products, with beauty tools and health monitoring devices being particularly popular.
🔷 Stable demand for maternal and child products:
Most Middle Eastern families have one or more small children. As a result, maternal and child products are in higher demand in the market, reflecting families' concern for children's products.
🔷 Travel accessories and footwear:
Travel accessories and footwear are very popular in the market, highlighting consumer demand for travel and everyday comfort.
🔷 High demand for fashion accessories:
Consumer demand for fashion accessories and everyday wear is high, reflecting a concern for personal style and fashion.
Australian site analysis: 82% online shopping rate to create a full range of business opportunities
Many people think that although Australia is a large country, the online traffic is really worrying. Unbeknownst to them, Australia's online shopping rate has reached 82%, and the vast majority of Australian consumers have already taken online shopping as one of the main channels of consumption. As a result, Australia's best-selling products cover all aspects of life, from daily home life, to health testing, to mother and baby series, etc. At the same time, due to the similar culture and the same language of Australia and the United States, Canada and other countries, it is an easier region for cross-border exporters to expand.
🔷 Portability and organization needs:
Consumers are showing strong demand for portability and organization, especially in travel goods and personal care.
🔷 Home cleaning and decorating:
Household cleaning equipment and decorative products performed well in the market, reflecting the importance consumers place on the home environment.
🔷 Health Monitoring and Care:
Health monitoring devices and personal care products are very popular in the market, demonstrating consumers' interest in health and beauty.
🔷 Electronic and multifunctional devices:
Electronic devices and their accessories, multifunctional entertainment and office equipment were in strong demand in the market, reflecting consumers' interest in technology and entertainment.
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# Amazon Global Store # Cross-border E-commerce # Selection Guide # Emerging Markets # Mexico # Middle East # Australia # Taiwan Manufacturers # Brands Going Overseas # E-commerce Startups
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