Three words to solve the cross-border e-commerce problem! Taiwanese earplug brand SpinFit's sales on Amazon Japan surged 75 times!

Cross-border e-commerce sellers, you won't believe how a small earbud brand from Taiwan can create a 75-fold increase in sales on Amazon Japan? This case may be the key revelation for you to break through the cross-border bottleneck.

SpinFit was founded on the founder's passion and professional insight into headphones. Realizing that earbuds are more important to the music experience than most people think, he devoted himself to earbud research and development to create the SpinFit earbuds with the patented Circumferential Joint design. This technology not only allows the earbuds to fit each person's unique ear canal in a 360-degree manner, but has also earned the brand widespread acclaim among headphone enthusiasts.

In September 2020, as part of their global marketing strategy, SpinFit decided to enter Amazon Japan. What's most shocking is that after just one year of operation, their sales have skyrocketed nearly 75 times! Xuan-Ting Wang, the head of SpinFit Amazon Japan, remembers, "In 2021, with our continuous efforts and the help of Amazon, the sales performance far exceeded our expectations, and the whole team was amazed by the magnitude of the growth.

However, the road to success was not always smooth. Wang Xuanting admits that the biggest challenge at the beginning came from logistics, not only did they need to prepare cumbersome documents, but they also had to adapt to the mode of cooperation with external logistics service providers. For example, they had a scary situation where a whole box of goods disappeared, but fortunately, with the help of Amazon's customer service, they were able to retrieve the lost goods in the end.

So how exactly does SpinFit stand out from the competitive Amazon platform?

First of all, utilizing Amazon advertising tools is key. in April 2021, SpinFit began experimenting with Amazon advertising and taking classes, and soon saw a significant increase in sales. Combined with a new product launch, they hit their first sales peak of the year, and at one point even saw a shortage of supply.

Second, it's important to capitalize on key promotional periods such as Prime Day. During Prime Day, SpinFit's sales volume doubled from weekdays and continued to grow until the end of the year, with an average monthly growth of nearly 60% in December. Xuan-Ting Wang shared a tip: adding COUPON tags to products can significantly increase click-through rates, while the time slot allocation of the sale is a key factor in determining performance.

Thirdly, social marketing has brought in extra traffic, as SpinFit organized a sweepstakes on Black Friday through its official Twitter account, which successfully drove a lot of traffic to the Amazon store.

In addition, SpinFit also makes use of the unique point system on the Japanese site to attract buyers, and analyzes customer reviews to continuously improve its products. Currently, they have successfully entered Amazon's North America, Canada, Mexico, Japan, Australia, and Singapore sites, and plan to expand into the European market in the future to further expand the brand's territory.

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# Cross-border E-commerce # Amazon Japan # Taiwan Brands #Prime Membership Day # E-commerce Entrepreneurs # Amazon Sellers # Brand Operators # Cross-border Exporters # Global Open Store Sellers # Amazon Advertising