Amazon Launches AI Shopping Assistant Rufus, Major Changes Coming to Seller Traffic Rules
Three sentences completely solve the traffic problem that Amazon sellers are most concerned about! Amazon is integrating AI into its search engine and launching Rufus, a professional AI shopping assistant; once the search logic changes, the entire traffic rules will be significantly adjusted; in the future, sellers will need to comprehensively improve the competitiveness of their product content in order to obtain more traffic under the new rules.
The nature of this AI shopping guide, Rufus, is a new version of the search engine incorporating AI functionality, which is currently being tested for use by some users of Amazon's U.S. site. Unlike existing shopping search engines, Rufus has ChatGPT-like contextual dialog capabilities and has been trained to work with Amazon's on-site product catalogs and external web information. For example, it can answer customer questions about shopping needs, product knowledge and product comparisons.
The big question is how does Rufus change the shopping experience for buyers? It helps buyers understand what to look for in a product, such as "what to consider when buying headphones"; it can recommend products for specific scenarios or purposes, such as "I need to play golf in cold weather, what's the right product for me"; and it can provide more detailed product comparisons, such as "what's the difference between a drip coffee maker and a hand-brewed coffee maker".
Not only that, Rufus can also provide the best recommendations based on user habits, such as "Please recommend what is a good gift choice for Valentine's Day", and even answer questions matching user needs on the product details page, such as "Is this pique racket suitable for beginners?". It will answer questions on the product details page that match the user's needs, such as "Is this racket for beginners? It generates answers based on product listing page details, customer reviews and community Q&A.
More notably, the QA section of Amazon's mobile details page has recently undergone a major update, with detailed AI-generated answers appearing in some listings when asked in the dialog box. Rufus has taken this a step further by adding a community Q&A section that remembers user habits and provides personalized answers based on context.
For Amazon German sellers and other cross-border e-commerce sellers, content layout has become extremely important. From the beginning of product development or product selection, it is necessary to prepare a large number of content for marketing scenarios, forming text, pictures and video content for product selling points, usage scenarios, comparisons with similar products and other aspects. Inside the website, we need to do a good job in product description, A+ page, Posts, Video, and outside the website, we also need to publish the content gradually in forums, social media, and vertical websites.
What may be holding you back from accomplishing what you want to accomplish now is that the content is not rich and precise enough. Only when you have enough and accurate content, will the AI shopping assistant have the chance to capture it and deliver it accurately to your target consumers. The richer and more attractive the content, the higher the conversion rate, the lower the return rate will be, and the profit margin will naturally increase. In the next stage, enhancing the competitiveness of product content will become a new battlefield for cross-border overseas sellers!
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# Amazon Rufus #AI Shopping Assistant # New Rules for Cross-Border E-Commerce # Content Marketing # Amazon Seller # Traffic Optimization # Product Description
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