Can you believe it? Becoming a qualified Amazon cross-border e-commerce merchant is more than just being able to operate the platform! Many Taiwanese cross-border sellers and e-commerce entrepreneurs often have the misconception that "all an operator needs to do is to manage the sales of the store" or "as long as he or she knows how to analyze data, he or she can be considered a qualified operator.
These concepts are very wrong! In fact, cross-border e-commerce operators are the "master manipulators" who control the whole situation and need to coordinate the complete cross-border business process. Today, we will analyze the core competencies that cross-border e-commerce operators need to have!
When you hear the word "operation", the first thing that comes to your mind may be the operation and execution of the platform, which is only a one-sided understanding of operation. Real cross-border e-commerce operation requires overall coordination of the complete process of cross-border business and has a global role.
In terms of business differentiation, cross-border e-commerce can be categorized into traditional foreign trade B2B mode (research and development, production, procurement, cross-border logistics) and traditional retail B2C mode (warehousing and distribution, sales promotion, payment, etc.). It integrates the whole chain business model of B2B2C, has more pricing power and market insight than traditional foreign trade, and is more competitive in the global market than traditional retail.
The biggest problem is that many people do not understand how cross-border e-commerce operators operate in a company. A typical case is that of a mega manufacturing enterprise in China, which did not set up an independent operation, making it difficult for the operation to play a coordinating role, and eventually the store's performance was poor and the team was disbanded. This shows us that it is essential to have operations that are independent of all departments!
A qualified Amazon cross-border e-commerce operator needs to master four core competencies:
- Basic e-merchants (platform experts): skilled in the operation of platforms
- Advanced E-Commerce (Data Detective): Analyze data to identify business growth opportunities.
- High-level electrician (global helmsman): with overall business planning ability, coordinating with various departments.
- Experienced e-merchants (market forecasters): anticipate market trends and formulate strategies to cope with them
For Taiwanese sellers who have just entered the market, I suggest that you identify your core competencies in the early stages of your business, go deeper into your operations, and gain a firm foothold. At the same time, it is very necessary to set up an operational position that is independent of the functional departments and coordinates the entire business chain!
Don't worry about the high capacity requirements needed to start a cross-border journey, Amazon provides Taiwan sellers with official supporting solutions from research and development, procurement, logistics to operation, promotion, customer service, finance, branding, and many other aspects to help you set sail to your heart's content!
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