80%he first step for cross-border e-commerce sellers to select products is wrong! They often choose products based on intuition rather than data, resulting in inventory backlogs, thin margins and even losses. When an enterprise is planning a cross-border e-commerce business, the product selection strategy beforehand will be particularly important. As the e-commerce world has a saying: "seven parts depend on product selection, three parts depend on operation". Selecting a group of products that cater to consumer trends not only enhances the possibility of opening up new markets, but also allows the products to accumulate sales rankings more quickly by utilizing their strengths, and at the same time reduces the pressure on the inventory, giving them a chance to obtain more lucrative rewards.
Product selection strategy plays a key role in e-commerce, not only affecting the subsequent product costs, sales copy, logistics costs, etc., but also directly related to sales performance and profit margins. Global e-commerce sellers should carefully evaluate and identify products with real potential.
What is the purpose of product selection? It is to objectively evaluate the business opportunities of products through data-based methods, comprehensively considering factors such as site environment, product analysis, risk assessment, and profit assessment, and selecting products with relative business opportunities to enhance the profitability of operating Amazon.
Did you know? The basic principles of product selection can be divided into four major directions: starting from demand, observing competitors, considering profits and avoiding risks. The biggest problem is that many e-commerce entrepreneurs ignore the fundamental difference between online and offline sales! In order to sell online, you need to take the initiative to place advertisements and channel the traffic in and out of the website in order to achieve the desired sales results. Therefore, when planning the cost structure, advertising and marketing costs must be included as a necessary expense.
The planning process of product selection can lead to the selection of targeted sales categories from four directions: supply chain resources, familiar product categories, existing product lines, and market trends. Then, through the free tools provided by Amazon, such as "Opportunity Finder" and "Amazon Best Seller", data is collected and processed to filter out high-potential sales items in five dimensions: market size, self-owned share, new product share, monopolization by top sellers, and hot price range.
Finally, the selected potential products are evaluated in more detail, including analyzing product characteristics, evaluating compliance risks, and calculating expected operating margins to ensure the competitiveness of the products on the Amazon platform. Although this systematic product selection method cannot help identify products that are guaranteed to be profitable, it can eliminate products that are obviously risky or unprofitable through data-based methods, thus increasing the chances of success in entering new channels and new sales markets.
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# Amazon Global Store # Cross-border E-commerce # Taiwan Sellers # Product Selection Strategy # Data Analysis # E-commerce Entrepreneurs # Product Evaluation #FBA Logistics
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