Amazon's AI search assistant Rufus is reshaping the e-commerce landscape, are you ready?

You'd never guess how far Amazon has invested in AI! Over the year, Amazon has been investing more and more in AI, trying to introduce more new generative AI features into the platform to make the shopping experience easier and more convenient for buyers.

The most eye-catching is Rufus, an AI assistant for generative conversational shopping experience that was launched a while ago. This smart assistant, which is similar to the shopping guide function, is likely to be a brand new version of the search engine that incorporates AI features. Rufus is currently undergoing internal testing for some Amazon US users.

You may be wondering how exactly this AI assistant works. Using Rufus for buyers on the US site is as simple as typing or saying a question in the search bar of the Amazon mobile app, and a Rufus chat dialog box will appear at the bottom of the screen. Buyers can expand the dialog to see answers, click on suggested questions, and ask follow-up questions in the chat.

What's more, Rufus has been trained on Amazon's extensive product catalog, buyer reviews, community Q&A, and information from all over the web to answer a wide range of shopping needs and product questions, provide comparisons, and give advice based on the context of the conversation to help buyers find products that better suit their needs.

What does this mean for cross-border e-commerce sellers? Once this AI model is widely used, it is expected that Amazon's search algorithm logic will also change, and the traffic distribution principle will be adjusted accordingly. Content layout will become extremely important, and sellers will need to prepare more buyer-oriented product content.

Not only do we need to get the title, product description, A+, Post, and video all right on the site, but we also need to gradually publish the content on all major social media outside the site. Only with enough accurate content, Rufus has the opportunity to capture the information and recommend it to more users.

Want to be kept up to date with the latest offers? Scan the green circle and join our LINE friends:https://line.me/ti/p/g2Vc38nLnR

# Amazon AI Assistant # Cross-border Ecommerce Seller #Rufus Shopping Assistant # Amazon Search Logic # Cross-border Overseas Seller # Content Marketing Strategy # Ecommerce Entrepreneur