Amazon's AI shopping assistant Rufus comes out of nowhere! 3 Surprising Secrets Cross-Border Sellers Need to Know
You'd never guess that Amazon (AMZN-US) launched its revolutionary AI shopping assistant "Rufus" on Thursday (1st)! This intelligent assistant will completely change consumers' search and purchase experience, which is definitely a major update for cross-border e-commerce sellers that should not be overlooked.
Rufus is extremely easy to use. Consumers simply type or voice a question in the search bar of the Amazon mobile app and a smart chat window pops up at the bottom of the screen. What's even more amazing is that users can ask questions in a natural conversation, such as "What's the difference between a trail running shoe and a road running shoe? or "Compare a drip coffee maker to a hand brewer", and Rufus will instantly provide a detailed answer.
Amazon officials say, "Rufus makes it significantly easier for customers to find the best products for their needs." The technology behind this AI assistant is quite powerful, it has been trained by Amazon's huge product catalog, customer reviews, community Q&A and information from all over the internet, and is able to answer all kinds of shopping needs and product questions, and even provide product comparison analysis.
Rufus is currently in small-scale testing in the U.S. market, but as a cross-border e-commerce seller, you need to be prepared for the huge opportunities and challenges that this technology will bring. After all, the popularity of AI shopping assistants will redefine the product search and recommendation mechanism, directly affecting your product exposure and conversion rate.
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# Amazon AI Assistant # Cross-border E-commerce #Rufus Shopping Assistant # Taiwan Sellers #AI E-commerce Trends # Cross-border Going Oversea
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