Can you believe it? Amazon's AI assistant Rufus is disrupting American consumers' shopping habits

Can you believe it? Amazon's AI assistant Rufus is disrupting American consumers' shopping habits

It's finally here! Amazon announced last week that it has opened up Rufus, a generative AI shopping assistant, to all U.S. buyers in its Amazon Shopping mobile app, which is a significant change for cross-border e-commerce sellers, Taiwanese manufacturers, and branded overseas sellers that should not be overlooked!

Rufus is an expert shopping assistant based on generative AI, expertly trained on Amazon's vast product catalog, buyer reviews, community Q&A, and information from across the web. It can answer all kinds of shopping needs and product questions, provide product comparisons, and even make suggestions based on the context of user input. This means that the seller's product description, specifications and reviews will directly influence the AI's recommendation of the product.

What's even more amazing is that consumers can use the Rufus feature simply by updating and relaunching the Amazon Shopping app. Clicking on it brings up a chat window where you can ask for specific product details such as "how easy is it to clean a particular brand of coffee maker"; ask it to recommend "the best outdoor wireless speakers"; compare "OLED vs. QLED TVs" or "trail vs. running shoes"; ask about the latest product trends; and even ask about orders such as "when will the dog food be delivered".

It's worth noting that at this stage Amazon is pushing chatbots that improve on its existing services, such as Rufus, which targets buyers, or Amazon Q, which is designed for businesses, but according to Business Insider, Amazon is also building Metis, a chatbot for the average consumer, to compete with OpenAI ChatGPT or Google Gemini. Gemini.

Meanwhile, North American consumers are very receptive to smart home products, with 76% of U.S. respondents willing to increase their budget for smart home products. "A sense of security, a sense of ritual and a sense of home comfort have become the main factors for consumers to consider when making purchases, providing huge business opportunities for cross-border exporters.

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# Amazon Rufus # Cross-border E-commerce Sellers #AI Shopping Assistant # Taiwan Manufacturers # Cross-border Overseas Brands # Smart Home Market # E-commerce Innovation