Can you believe it? Taiwan's headphone OEM factory successfully transformed into a German Red Dot Award-winning brand in one year! Chiline HyunArt's Amazon Success Secrets!

Unbelievable! IAC Group has successfully transformed from a simple OEM manufacturer to an international brand, and its Chiline Hyun headphones have even won the 2021 German Red Dot Design Award. How did this Taiwanese cross-border seller stand out in the fierce international market?

Jacky Huang, Development Associate, shared the transformation process: "After working as an OEM for a large US company, we were constantly approached by customers who asked for related products, and we realized the opportunity point for our own headphone products". However, the transition was not a smooth one, and the biggest challenge was how to establish the brand's product positioning.

You know what? Jacky admits, "Branding is a money-consuming project, and we have to convince the management and the team to communicate with the company and reach a consensus on how much money they are willing to lose and for how long they are willing to lose to run the brand". This pragmatic attitude has laid the foundation for Chiline's steady development.

Jacky explains, "The e-commerce industry in China has become so competitive that it is almost unprofitable, so several suppliers started to focus on Amazon, which has a larger profit margin. This insight led Chiline to choose the U.S. market, which has a higher level of consumption and greater profit margins.

On Amazon, Chiline Hyun-Yin joined the "Smart in Taiwan, Brands around the World" program in 2021 and received guidance from professional consultants.Jacky was surprised to find out that "Amazon Global Store not only has consultants to teach us, but also has assigned seller mentors to give us advice, and business development managers to help us understand the focus of the market in different regions."

In terms of product pricing, Chiline Hyun does not take the low price route, but focuses on allowing consumers to have high technical quality products at a mid-level price, Jacky emphasized, "The brand does not want to go into a price war, a low price war is detrimental to the brand's image, and pricing is a part of the brand's image.

What's even cooler is that after becoming a brand, the company will take consumer needs into account when developing and designing new products. This change not only helps the brand to develop, but also adds points to the original OEM business! Jacky shared, "When talking to customers, we are also more able to look at the development process from the customer's point of view, which is a very good change that is recognized by the management.

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# Taiwan Cross-border Sellers # Amazon Sellers # Cross-border E-commerce # Brand Protection # Consumer Electronics # Red Dot Design Award # OEM Transformation # Headphone Brands