Do you know what Amazon coupon strategies increase conversions?

Do you know what Amazon coupon strategies increase conversions?

Do you know what kind of Amazon coupon strategy can increase conversion rate? Many Taiwanese cross-border e-commerce sellers don't understand the operation mechanism of coupons and end up wasting their promotional budget for nothing! The Amazon platform has an important rule: the same ASIN does not allow multiple coupons of the same type to exist at the same time, which is to avoid overlapping discounts.

To illustrate: if a customer is able to use both the 10% and 15% discount coupons, then they will be able to take advantage of the 25% discount at checkout, which could dramatically reduce your profit margins. This is very dangerous for cross-border exporters whose margins are already tight.

What's stopping you from accomplishing what you want to accomplish right now is probably this knowledge gap. It's worth noting, however, that there is a very practical exception to this rule: OrderSmartSave and ReorderSmart coupons can be placed on the same ASIN at the same time. Why is this possible? Because these two coupons apply to completely different purchases.

The "Order Again" coupon can only be redeemed when the customer chooses to make a one-time purchase, while the "Order Smart Save" coupon can only be used when the customer chooses the subscription-based purchase option. This is a very clever design that increases the flexibility of the promotion without causing the problem of overlapping discounts.

For example, you can set up a 10% Discount "Order Again" coupon and a 20% Discount "Order Smart Save" coupon on the same product. When a customer receives both coupons at the same time:

• If they choose to make a one-time purchase, they will receive a discount of 10%
• 20% discount if they choose subscription-based purchase

The most surprising thing is that Amazon does not check if the coupon overlaps with other types of promotions. This means that your coupons can run in conjunction with limited time promotions, creating multiple promotions for your cross-border products!

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# Cross-Border Ecommerce Sellers # Amazon Promotions # Coupon Strategies # Cross-Border Exporters # Ecommerce Operators