Do you know what kind of AI can really change the e-commerce experience? Amazon Rufus has the answer.

I really didn't expect AI to evolve so fast. When the AI big model matures at a rapid pace in 2023, almost every industry is trying to be "AI-enabled" and hoping that AI can turn decay into magic. When Google integrates the AI model Gemini into the creation process of its own search ads, Microsoft and NVIDIA want to use AI to inject more interactivity and vitality into the NPCs in the game, and the e-commerce, which is also one of the three major realization channels of the Internet, has also welcomed Amazon's AI shopping assistant Rufus.

Rufus not only supports basic product search, but also provides personalized suggestions based on consumers' specific needs. This AI shopping experience is equivalent to providing a 24/7 professional shopping consultant, which is especially valuable for consumers who are unsure of what products they need.

But specifically how to land, there are still many problems to be solved. After all, many cross-border e-commerce sellers, at the beginning, may be confused about how to adapt to this new AI shopping guide mode. Now, there are professional cross-border service team can give you guidance.

Rufus is essentially a grass-raising tool, but with a layer of AI on it. For Taiwan's cross-border e-commerce sellers and Amazon brand sellers, understanding how platforms such as Google and Amazon evaluate the quality of content through the E-E-A-T principle (Expertise, Experience, Authority, and Trustworthiness) will help optimize product descriptions and marketing strategies, and increase competitiveness in an AI-led environment.

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# Amazon Brand Seller #AI Shopping Assistant # Cross-border E-commerce Seller # Taiwan Cross-border E-commerce #E-E-A-T Principle # Cross-border Service