You'll never guess! Amazon Rufus AI has accounted for nearly 14% of searches, are sellers ready?

You'd never guess that Amazon's AI shopping assistant Rufus has quietly taken up nearly 14% of the platform's search volume! Behind this number is a warning sign that cross-border e-commerce sellers must adjust their strategies immediately.

According to ChannelX's latest report, as early as last October, Rufus had already processed about 13.7% of Amazon search requests. What's even more amazing is that Amazon had to configure up to 80,000 AWS chips to process 3 million markers per minute in order to support the AI demands during Prime Day!

What does it mean for Taiwan cross-border sellers and newbie Amazon sellers? The biggest problem is that traditional SEO optimization strategies may not be enough anymore; AI search requires not only rich text descriptions, but also contextualized lifestyle photos rather than traditional white background product images. Imagine how difficult it would be for AI to properly understand and recommend your kitchen products if they weren't displayed in an actual kitchen environment.

Trend expert Max Sinclair points out that this is not just an Amazon trend, but a shift in the entire cross-border e-commerce ecosystem. Platforms such as ChatGPT and Perplexity, for example, have also introduced AI shopping features, which will redefine the way consumers shop around the world.

Have your cross-border e-commerce competitors started to move? Now is the time to adjust your content strategy so that the dividends of the AI era don't slip through your fingers!

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# Amazon Rufus # Cross-border Ecommerce Sellers #AI Optimization # Product Descriptions # Ecommerce Trends # Cross-border Going Overseas # Taiwan Sellers # Amazon Novice