You'll never guess! The secret weapon of Taiwanese earplugs brand that increased its sales by 75 times on Amazon Japan.

Attention Taiwan cross-border sellers! Do you know how a Taiwanese brand specializing in earplugs has seen its Amazon sales in Japan soar by nearly 75 times in just one year? This answer may subvert your knowledge of cross-border e-commerce.

With a passion for headphones and a wealth of experience in the headphone industry, the founder of SpinFit realized that earbuds have a critical impact on the music experience. As a result, he devoted himself to the research and development of earbuds and created the SpinFit brand, which is now widely recognized among headphone enthusiasts. The earbuds have an exclusive patented circular joint design that fits perfectly into each person's unique ear canal for a 360-degree fit and an unprecedented listening experience.

In September 2020, SpinFit decided to expand into the international market and chose to open a store on Amazon Japan. The most shocking thing is that after one year of continuous operation, their sales have increased by nearly 75 times! Wang Xuanting, the person in charge of SpinFit Amazon Japan, confessed, "With our hard work and the help of Amazon, we are all amazed by the sales breakthrough in 2021."

However, the road to success was not always smooth. Xuan Ting Wang shared that the team had a lot of headaches with the initial logistics and even encountered a situation where a whole box of goods mysteriously disappeared! But even more surprisingly, with the help of Amazon's customer service, they eventually managed to retrieve the missing goods and solve this thorny problem.

The success of SpinFit is no accident, but a clear strategy:

First, they skillfully used Amazon ads to warm up before Prime Day, which resulted in the first spike in sales, even running low on inventory at one point. On Prime Day in June, the sales volume doubled and continued to grow until the end of the year, and in December, the sales volume even increased by nearly 60% compared to the monthly average!

Secondly, SpinFit does not miss any exposure opportunities and actively participates in various activities organized by Amazon. Wang Xuan Ting especially recommends adding the COUPON logo to products, which can significantly increase the click rate of products.

What's more, SpinFit also skillfully utilized social media to interact with its fans by holding a raffle during Black Friday through its official Twitter account and attaching an Amazon link to the post, which successfully drove a lot of traffic to the store.

In addition, they make good use of the unique point system on the Japanese site to attract buyers, and analyze customer reviews to improve their products. Currently, SpinFit has successfully entered Amazon's North America, Canada, Mexico, Japan, Australia, and Singapore sites, and in the future, they plan to enter the European market to continue to expand their brand territory.

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# Taiwan Manufacturer # Cross-border E-commerce # Amazon Japan # Branding #Prime Membership Day # Cross-border Exporter # Headphone Accessories # E-commerce Entrepreneur # International Brands # Amazon Global Open Store