跨境電商圈不敢說的3個驚人秘密，台灣賣家一定要知道！現在做跨境電商還來得及嗎？前期需要投入多少成本？要花多長時間籌備？如何輕鬆起步？
目前，傳統外貿接單模式已全面進化為跨境電商模式，讓你同時進行零售和商採雙線操作。相信不少跨境創業者已經發現了這波飛速增長的電商新機遇，並開始思考如何精準抓住這個拓展生意的黃金時機！
那麼今天的乾貨分享來了！我們為台灣跨境賣家整理了5個籌備跨境電商的關鍵步驟，幫你打開思路、理清方向，就算是完全沒經驗的新手賣家也能高效開啟全球銷售之路。
Step 1: Decide What Products to Sell
在正式開店前，你首先需要確定產品要賣給誰、要賣什麼樣的產品？
1. Determine who your consumers are
抓住消費者的心才能抓住他們的錢包！你絕對想不到，精準定位目標客群比選品更重要！首先需要確定你的受眾是誰，了解他們對現有產品的評價和痛點。或者把自己當成買家，思考你感興趣的點，然後判斷具有同樣興趣的人可能需要什麼產品。
2. Sorting out product selection ideas and techniques
精準洞察海外消費趨勢和熱購產品是打造爆品的基礎。為了幫助新手賣家更好地判斷市場體量和競爭力，亞馬遜全球開店推出了商機探測器和選品指南針兩大工具，讓你全方位了解商品資訊，並發現尚未被滿足的海外消費需求。
當你入駐亞馬遜後，還可以解鎖更多專業扶持工具。真的不要再盲目選品了，因為不同國家、不同細分市場的產品機會點也會有所不同，亞馬遜已為跨境電商賣家整理了各站點熱賣和高增長潛力的品類合集，你可通過亞馬遜全球開店部落格的”選品趨勢”找到詳細指南。
Step 2: Determine if the product is a good seller
確定賣什麼、賣給誰後，你需要研究同品類的銷售表現，觀察產品是否還有利潤空間、是否有藍海可挖。
1.Communicate with potential buyers
你可以與潛在買家交流，了解產品是否滿足他們的需求痛點，他們願意花多少錢解決這個痛點。理清這些問題能幫助確定市場受眾規模。
2. Finding Product Differences
在調查過程中，你會發現很多想法已經有人實現了，但這反而證明產品有商機！你可以整理買家對現有產品的負面評論，找出不足之處，提高產品競爭力！最大的問題就是，大多數台灣賣家只看到了競爭，卻忽略了差異化的重要性。
Step 3: Think about how to produce the product
確定好產品和目標客群後，你需要考慮從哪裡獲得產品。
1. Distribute existing products
大多數新手電商創業者都是通過分銷獲取產品，這不僅節約成本，而且更容易上手。你只需聯繫合適的供應商、訂購產品並安排物流即可，這能確保你的業務有穩定的供應鏈。
2. Collaboration with Manufacturers
與製造商直接合作可以讓產品更具競爭力，但對新賣家來說有一定挑戰。找到合適製造商、合作生產客製化產品需要時間和資金。但從長遠看，若你計劃打造自有品牌，這種方式能幫助你在激烈的跨境競爭中脫穎而出。
Step 4: Choose the right channel to open a store
Choose the right oneCross-border e-commerce platformsYou can get twice the result with half the effort. You can build your own website or sell your products on platforms like Amazon that already have traffic.
Amazon Global Store for you:
1. Giving support to help sellers start easily and at low cost:
一套39.99美元月租的資料就可開通16大站點；最高5萬美元銷售額回饋的新賣家入門大禮包以及亞馬遜物流新選品計畫，讓你用低成本測試新品。
2. A full set of tools to enhance the efficiency of cross-border operations:
亞馬遜為跨境電商賣家提供涵蓋物流、選品、品牌打造、旺季促銷、商品詳情頁優化等全方位營運工具，幫助高效出海。
3. Senior professional team to provide full-stage support:
官方團隊幫助賣家快速成長、業務啟動。這些支持是其他平台所不能比的。
Step 5: Preparation before and after opening the store
完成前期調研並選定銷售渠道後，你可以準備開店資料、規劃成本和時間，並學習高效運營店鋪！
1. Information Preparation
Before you get ready to sign up for an account on Amazon, learn about the following mandatory information:
☑️ Color Scan of Company Business License
☑️ Color Scan of Legal Representative's Identity Card
☑️ Valid credit card for international payments
☑️ accurate and up-to-date contact details
☑️ Bank account for receiving payments
2. Cost Planning
After you have prepared the materials, you need to understand the cost components of setting up a business, so that you can price your products appropriately and optimize your profit margins. To start a cross-border e-commerce business, you need to consider:
☑️ Product Costs
☑️ Sales Commissions
☑️ Advertisement Cost
☑️ Open Store Commission: Open a store on Amazon for only $39.99/month!
☑️ Logistics and Customs Costs: Includes first-trip logistics, warehousing, last-trip logistics, customs clearance taxes, etc.
3. Timing
You will need to allow sufficient time for preparation of information, registration and qualification audit. It is recommended to allow 1 month for preparation of materials and 1-2 months to prepare for the opening of the store, the earlier you start to prepare, the better!
4. Operational Planning
If you choose the Amazon Logistics FBA model, you can focus on your products and branding without having to deal with operational issues. Operational behavior in the first 90 days of a new account determines future performance, and new sellers who utilize Amazon's operational support scientifically will perform better:
☑️ First order out 1 month faster than other sellers.
☑️ Annual store sales are about 10 times higher than other sellers.
☑️ store's second year sales are about 15 times higher than other sellers.
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#跨境電商 #亞馬遜全球開店 #台灣賣家 #0基礎開店 #跨境創業 #電商平台 #FBA物流 #全球銷售
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