The Mexican e-commerce market will grow exponentially in 2025, a golden opportunity for cross-border sellers!
[Contents]
﹥The amazing rise of the Mexican e-commerce marketplace.
You'd never guess that Mexico has become one of the fastest growing e-commerce markets in Latin America! By 2025, e-commerce penetration in Mexico is expected to reach 63%, much higher than many expected. As a cross-border e-commerce seller, have you noticed the explosive growth of this market? Mexico has a population of 129 million, of which 75% are between the ages of 15-64, so there is a huge business opportunity behind these numbers. The biggest problem is that most sellers still don't realize the potential of the Mexican market, and this is the perfect time to get ahead of the game!
﹥Mexico Consumer Behavior Analysis
The online shopping habits of Mexican consumers are evolving rapidly. e-commerce revenues in the country reached $19 billion in 2021 and are expected to grow to a staggering $49 billion by 2025! Not all categories have the same opportunities, but food and personal care products are particularly strong, with a compound annual growth rate of 22.6%. It's worth noting that young consumers between the ages of 18-34 make up the mainstay of Mexico's digital buyers, with a share of 40%. What's even more remarkable is the fact that Mexican consumers are open to international brands, with more than 70% of Mexican consumers buying from them. 70% of Mexican online shoppers are willing to purchase goods from foreign websites.
﹥Mexico e-commerce platform landscape
In Mexico, Mercado Libre is currently the largest e-commerce platform and dominates the market. But did you know? Amazon is rapidly emerging as the second largest platform, providing a very attractive entry point for cross-border sellers. For example, Amazon Mexico has more than 35 million monthly active users, much higher than many emerging markets. For cross-border e-commerce sellers, Amazon Global Store provides a low-threshold, highly efficient way to enter the market, allowing you to quickly set up a business without the need for an in-depth understanding of the complex local business environment. Seize this opportunity to leverage Amazon's infrastructure and large customer base to expand your business in Mexico!
﹥Strategies for entering the Mexican market
To succeed in the Mexican e-commerce market, you need a clear localization strategy. It doesn't require you to completely rebuild your product line or invest huge sums of money, just adapt it to local consumer preferences. Spanish localization is a basic requirement, but what really sets you apart is understanding the consumer culture and festivals that are unique to Mexico. The highlight was the adoption of the installment option, as more than 60% of Mexican consumers prefer this payment method. Additionally, given the logistical challenges, building relationships with local logistics partners or utilizing Amazon FBA services can significantly improve customer satisfaction.
﹥Seizing the golden opportunity of Mexican e-commerce in 2025
As the Mexican e-commerce market continues to expand through 2025, now is the golden time for cross-border sellers to enter. You can even take advantage of the North American Free Trade Agreement (USMCA) and use Mexico as a springboard into the entire North American market. Data shows that foreign direct investment in North America has grown by 1,34% since 2020, with Mexico attracting nearly $19 billion in investment in the first quarter of 2023 alone. For Taiwan's cross-border e-commerce sellers, this is an opportunity that should not be missed. Through the Amazon Global Open Store platform, you can easily catch wave after wave of influx of Mexican consumer demand, and realize the leapfrog growth of business.
Want to know more? Join our Green Circle LINE and we'll be there for you:https://line.me/ti/p/g2Vc38nLnR
# Mexico Ecommerce Market # Cross-border Ecommerce Sellers # Amazon Global Store # Latin America Ecommerce # 2025 Ecommerce Trends # Cross-border Going Overseas # Ecommerce Entrepreneurs # North America Market Opportunities
EN 
ZH_TW 
ZH