You would never have thought that there are so many new opportunities in the spring/summer 2025 fashion market! Amazon Global Store has just released the "2025 Overseas Spring/Summer Fashion Trend and Product Selection Report", which brings Taiwan cross-border sellers the latest consumer insights and product selection suggestions from the three major sites in the US, Europe and Japan.
In the face of potential business opportunities in the new year, cross-border e-commerce sellers need to accurately grasp the key to product selection. It's amazing how diversified consumer demand has become in the U.S.! Generation Z is passionate about minimalist fitness apparel, high-tech workers favor "work + leisure" style, and middle-aged consumers are pursuing high-quality single products. These trends provide Amazon sellers with a clear direction for product selection.
What's more, environmental protection and vintageism have become mainstream trends in Europe. Artistic young people love vintage design, environmentalists prefer sustainable fashion products, and middle-aged and elderly people focus on quality and functionality. On the other hand, the Japanese station shows unique consumer characteristics: young people like to gain new experiences in outdoor activities, young people living alone focus on self-investment, and elderly retirees are more willing to enjoy a quiet life.
Amazon not only provides detailed selection advice, but also shares practical tools and tips to reduce the return rate. For example, the "Anti-Returns After Fitting" label and the Fit Insight tool can effectively help Taiwanese sellers increase their sell-through rate. In addition, the three major marketing packages (Co-Funded Mass Media Campaign, Amazon Influencer Program and The Drop) can help promote brands in all aspects.
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# Cross-border Going to Sea # Amazon Selection # Fashion Trends # Taiwan Manufacturers # E-commerce Entrepreneurship # Global E-commerce Platforms # Spring/Summer 2025 # Brand Protection # Amazon Global Store Opening # Cross-border Logistics
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