Taiwanese cross-border sellers who often set up stores on Amazon but are unable to break through the bottleneck in performance must pay attention to this surprising fact: there is a classic saying in the e-commerce circle that "seven points depend on selection, three points depend on operation". Selecting a group of products that cater to the consumer trend not only enhances the possibilities of opening up a new market, but also allows the products to leverage the strength of the sales rankings to be accumulated more quickly, and at the same time reduces the pressure on the inventory, giving the chance to obtain a more lucrative reward.
Selection strategy plays a key role in e-commerce, not only affecting subsequent product costs, sales copy, logistics costs, etc., but also subsequent sales performance and profit margins, which is definitely an important decision that must be carefully evaluated for brands.
Do you know what the real purpose of product selection is? It is to evaluate the business opportunities of products objectively through data-based methods, and consider the site environment, product analysis, risk assessment and profitability assessment, etc., to select products with relative business opportunities, and enhance the profitability of operating Amazon.
The biggest problem is that many novice store owners overlook the fact that even with the best product selection, profitability can still be affected by account operations, advertising practices, or seasonal factors. By analyzing data as a basis, sellers can only select items that have a relative chance of making a profit, rather than finding products that are guaranteed to make a profit.
There are four basic principles for product selection: start from demand and ensure that products have differentiation and uniqueness; observe competitors and analyze the competitive situation of the category; consider profits and clearly understand the cost structure; and avoid risks and ensure product compliance.
What I'm about to say may change your mind: a successful selection process should involve five key steps: targeting the category, collecting data, processing the data, filtering the five dimensions of the potential selection, and evaluating the potential products that have been screened.
Through this systematic approach to product selection, you will be able to eliminate products that are clearly risky or unprofitable, dramatically increase your chances of success in entering new channels and markets, and steadily expand your overseas sales.
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# Amazon Seller # Cross-border E-commerce # Selection Strategy # Taiwan Seller # Data Analysis #FBA Logistics # Global E-commerce Platform # Amazon Global Open Store
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