Any Taiwanese manufacturer who wants to be an international brand, here's a great trick for you: Amazon Global Store helps double sales growth!

It's finally here! A real case of Taiwan's manufacturing industry transforming into a private label company and successfully entering the international market. Through the opening of Amazon stores worldwide, Yingfeng Enterprise has seen its own brand ATTITUDE's sales amazingly doubled month after month! General Manager Ms. Shuli Yeh shared, "Good brands are always on Amazon. We believe that good products are not afraid of competitors, and with such a high-traffic e-commerce site, Taiwanese brands can also learn about the local consumers' experience from the customers' feedback, and then improve the products.

Ying Spin has been in the textile industry in Taiwan for more than 30 years, and in the past, it has mainly represented major foreign brands in lingerie and apparel. Do you know what kind of manufacturers can successfully transform into brand owners? It is those who have vision, dare to innovate and grasp the market trend. Although English Textile completed the registration of its own brand ATTITUDE more than ten years ago, the registration of the brand does not equal to the success of the transformation, but also needs an "east wind" to make the brand sales take off.

Following the 2020 outbreak of Crown Pneumonia, British textile companies observed an increase in the amount of time people spent working from home, a rise in demand for comfortable homewear, and a rise in the importance of online marketing for their brands. This trend became a key opportunity for them to take the plunge into private labeling and cross-border e-commerce.

The most eye-opening thing is that English Textile not only actively operates branded e-commerce, but also expands its sales channels in many countries through Amazon. Mr. Yeh, the general manager, thinks, "Taiwan's population is still not large enough, plus Taiwan's functional fabric is a very special technology, so we should look at the international market, not just limited to Taiwan.

In order to accelerate the growth of the brand on Amazon, Yingpin Enterprises has joined the Amazon Global Store "Smart in Taiwan Brand Shining Worldwide" corporate escort program in 2021. What's more, ATTITUDE brand also skillfully combines community and Amazon tools to organize activities and promotions during the peak season of European and American festivals, and guide fans to place orders on Amazon. By utilizing tools such as VINE, Spike, 7-day promotion, COUPON, etc., they have successfully increased sales by 200% in May 2021 compared to April, and 200~300% in July compared to June!

For Taiwan's cross-border e-commerce sellers who want to enter Amazon, General Manager Yeh suggests, "If you want to do Amazon, you have to do it well, not just do it on the side, but you have to have a dedicated person who specializes in doing it, because there are too many details on Amazon's operation." Since 2020, the team has continued to learn and establish SOPs, attended official Amazon courses, and adopted the strategy of opening multiple sites at once, successfully opening multiple sites in North America and Europe, and finding hot-selling items suitable for each country's market.

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# Transformation of Taiwan's Manufacturing Industry # Cross-border E-commerce Sellers # Amazon's Global Store Opening # Internationalization of Brands # Cross-border Exporters # Private Label Operation # 2025 E-commerce Trends # Cross-border Logistics