For cross-border sellers who want to succeed on Amazon, here's a great tip: Master the logic of Rufus AI shopping assistant!

Any cross-border seller who wants to succeed on Amazon, here's a great tip for you: don't worry about technical complexity or investing a lot of money, just deeply understand the operating logic of Rufus AI shopping assistant, and you'll be able to make your products stand out in the competition.

Amazon officially announced the launch of this artificial intelligence shopping assistant called "Rufus" on February 1, 2024, aiming to revolutionize the consumer shopping experience. For Taiwan's cross-border e-commerce sellers, this is not just a functional update, but a game changer for survival.

Rufus is extremely simple to use: consumers simply type or say a question in the search bar of the Amazon mobile app, and a chat window appears at the bottom of the screen. Users can ask conversational questions such as, "What's the difference between trail and road running shoes? or "Compare a drip coffee maker to a hand brewer. What really helps your product win in such comparisons is the granular management and optimization of product information.

Amazon says, "Rufus makes it significantly easier for customers to find the best products for their needs." What this means for cross-border and branded sellers is that you have to revisit your product descriptions and keyword strategy, and Rufus uses Amazon's product catalog, customer reviews and Q&A, as well as information from the web, to answer questions, which means that the quality of your product information will have a direct impact on the AI's recommendation results.

For example, if a consumer asks "Which coffee maker is best for a small kitchen?" Rufus will make a recommendation based on the size information in the product description, the space experience in the customer testimonial, and the discussion in the Q&A section. If your product description doesn't explicitly mention size advantages or space adaptability, it may not be recommended by Rufus, even if your product does fit a small kitchen.

Amazon is currently testing Rufus with a small group of users in the U.S., with plans to roll it out nationwide in the coming weeks. For Taiwan's cross-border sellers, it's time to start optimizing their product information to ensure they remain competitive in the age of AI shopping.

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