Any cross-border e-commerce sellers, must see Amazon AI assistant Rufus, give you a trick: do not have to worry, do not need to panic, the product is naturally recommended!

Any cross-border e-commerce sellers, must see Amazon AI assistant Rufus, give you a trick: do not have to worry, do not need to panic, the product is naturally recommended!

It's unbelievable! Amazon (AMZN-US) announced on Thursday (1) the launch of a new generation of artificial intelligence shopping assistant "Rufus" will completely change the cross-border e-commerce ecosystem! This innovative tool not only brings consumers a new shopping experience, but also creates unprecedented opportunities for Taiwan's cross-border sellers.

Rufus is extremely intuitive to use - after typing or voicing a question in the search bar of the Amazon mobile app, a smart chat window appears at the bottom of the screen. The results are impressive, as users can ask questions in a completely natural conversational style, such as "What's the difference between trail running shoes and road running shoes? or "Compare a drip coffee maker to a hand brewer" and get in-depth answers.

Rufus makes it significantly easier for customers to find the best products for their needs," Amazon officials emphasized. The technical support behind this AI assistant is quite strong, it has been trained by Amazon's huge product catalog, customer reviews, community Q&A and rich information from the Internet, and is able to answer all kinds of shopping needs and product questions.

For cross-border sellers, this means that the quality and completeness of product information will become even more important. You'll never be able to outperform an AI-enabled counterpart, so it's important to be proactive in adapting to this trend. The big question is how to make your product information can be correctly interpreted by Rufus and recommended to the right consumers.

Rufus is currently undergoing a small-scale beta test in the US market, but as a forward-thinking Taiwanese cross-border seller, understanding and adapting to this AI interaction mode in advance will give you a head start in the market. At the end of this article, I'll tell you how to optimize your product information for the AI era: make sure your product descriptions are detailed and structured, add high-quality customer reviews, and improve your Q&A content, all of which will be key factors for Rufus to recommend your products.

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# Amazon AI # Cross-border E-commerce #Rufus Shopping Assistant # Taiwan Sellers #AI E-commerce Trends # Product Optimization # Cross-border Going Overseas

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