Taiwan Glove OEM breaks through! How SafeHealth® sold an amazing 30 million units in the U.S.?

You'll never guess how a Taiwanese medical glove OEM seized the golden opportunity during the global epidemic to successfully launch its own brand into the international market! PM Gloves is not only the world's first manufacturer to produce powder-free PVC gloves, but also skillfully solves the most problematic issue of distributor channel conflict when OEMs transform their brands.

Founded in 1978, this long-established manufacturer supplies more than 17 billion disposable gloves annually to more than 150 countries around the world, with full technical capabilities from development to manufacturing. But do you know why they are switching from the stable OEM model to private labeling? Jim, E-commerce manager, reveals: "Being a brand helps us reach out to end consumers directly, get first-hand market feedback, and make more accurate judgments on new product development.

What is most eye-opening is that PM Gloves successfully overcame the biggest challenge for OEMs when transforming their brands - channel conflicts with their existing customers. They shared two key strategies: first, clearly position the SafeHealth® brand to focus on the B2C consumer market, and make a clear distinction from the distributor segment; and second, accurately grasp the market trend of the surge in demand for medical gloves during the epidemic, to minimize the possibility of conflicts with distributors.

In addition to brand positioning, PM Gloves also emphasizes the importance of advance preparation. From the core values of the brand, to the target consumers, to the protection of intellectual property rights, all of these require careful planning. It is also worth noting that internal communication and mindset changes are also crucial. "At the beginning, our internal staff were used to the OEM mindset and didn't understand why we needed to invest a lot of marketing resources, so our e-commerce department needed to keep communicating so that everyone would understand the brand's business model," said Mr. Gloves.

Since its launch on Amazon US in the second half of 2020, SafeHealth® has generated nearly $6.5 million in revenue in just one year, with sales during Prime Day being 2.5 times that of the previous month. Later on, they successfully expanded to Japan and Europe, solving cross-border logistics problems at low cost and gaining a large amount of traffic through FBA logistics service, brand flagship stores and other Amazon tools.

For Taiwanese cross-border sellers who are interested in entering the international market, PM Gloves suggests that they should do a thorough market research and a complete plan, from brand positioning to financial flow and logistics; at the same time, the support of the company's senior management for the e-commerce business is crucial, so as to coordinate the resources of various departments and accelerate the growth of the business.

As PM Gloves' General Manager Huang said, "If retailers are our army and distributors are our navy, then e-commerce is our air force, the first to fly to the local market to collect information and then feed it back to the company. Their goal is to build a strong "air force" through Amazon, and ultimately realize a full range of international brands online and offline.

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# Made in Taiwan # Cross-border E-commerce # Amazon Global Store # Medical Supplies # Brand Transformation # OEM Success Stories #FBA Logistics # Cross-border Exporters