You'd never guess that there are tons of high-traffic keywords on Amazon that convert far less than they click! What does this mean? It means that there is a huge business opportunity waiting for smart cross-border e-commerce sellers to explore! Through the "ABA Keyword Catchers" method I'm going to share today, in just 7 simple steps, you can find out all the golden keywords that have a higher click-through rate than conversion rate, so that your product exposure rate will skyrocket!
What's even more amazing is that these keywords can help you dramatically increase traffic and sales with very low or even zero advertising costs. This is a great strategy for Taiwanese cross-border sellers who are just starting out to save money and increase efficiency!
Next, I'm going to take a popular consumer category as an example, and teach you the "ABA Keyword Catch-All 7-Step Method":
Step 1: Login to Amazon SellerPlatform, click "Brand > Brand Analytics", enter the ABA tool page and select "Hot Keywords".
For sellers who have already identified their main categories, they can directly use their main category names as keywords; and for cross-border entrepreneurs who want to explore new category opportunities, they can search for the target category in the Amazon Mall and observe the Best Seller product names to identify the keywords.
Did you know? "Smart Pet Supplies" is the breakout category of 2025, with Pet Grooming Vacuum (Pet Hair Vacuum) growing by more than 300% in recent searches on Amazon!
Step 2: Input keywords (e.g. "pet grooming vacuum") in the search box, click "Apply" to generate a list of related keywords, and then click "Download" to select "Excel" format for saving.
Step 3: Open the downloaded [Hot Keywords Report] Excel sheet, copy the [Search Frequency Ranking] and [Keywords] columns into the new Excel, and split each keyword into multiple feature words.
The most surprising thing is that the same featured term may appear repeatedly in different keywords with different search rankings! For example, the search frequency rankings of the feature word "hair" in different keywords are 75404 and 531739 respectively.
Step 4: Calculate the search heat of all featured terms. The formula is: Search Hits = 1 ÷ Search Frequency Rank x 100,000. Add up the search hits for the same featured terms to get the total search hits.
Step 5: Filter out the top 5 most searched terms. In this case: kit, pro, p2, hair, dogs, these highly searched terms represent the product features that buyers are most interested in!
Step 6: Go back to [Hot Keywords Report], input Top5 feature words to check the keywords with these feature words, and get the click share and conversion share of the Top ASINs with these feature words.
Step 7: Identify the keywords with the highest search frequency and "Total ASIN Conversion Shares < Total Click Shares". These are the "catch-all keywords" that have a high price-performance ratio!
Practical application: Add these "catch leakage words" to your listing title, five points, product description, A+ page, image keywords and other positions, as well as advertisement placement keywords, to efficiently intercept competitor's traffic and increase sales!
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