Cross-border e-commerce sellers who often use U.S. trademarks to complete Amazon brand registration should pay attention! Do you think that cross-site authorization is all that matters? This common misconception is quietly destroying your cross-border e-commerce business!
"What is the harm of not registering the local trademarks in Europe and Japan? This is the question of many Taiwanese cross-border sellers. Let me tell you the truth again: while cross-site licensing does allow you to use branding tools across multiple sites, without local trademarks in the country of sale, your brand could be taken over by someone else at any time!
What's more, in the event of an infringement dispute, not only will you be unable to use Amazon's various marketing tools, but your products may even be forced off the shelves, resulting in all of your initial investment going down the drain. Not only that, but if someone else infringes on your brand, you won't be able to protect yourself effectively without a local trademark.
Europe and Japan are attracting more and more attention from cross-border exporters, and the following is a key guide to registering trademarks in these markets:
EU Trademark Registration
- Covering 27 EU member states, one-time registration for all-European protection
- Application process 4-8 months, on a "first come first served" basis.
- Counter period of 3 months, EUIPO only examines absolute grounds
- Chinese trademarks are recommended to be filed in a combination of English and Chinese.
- The UK has left the European Union and you need to apply for a UK trademark alone.
[UK Trademark Registration
- Application period is only 3-4 months.
- Dissenting period of 2 months, extendable to 3 months
- Provide a fast objection procedure to shorten the trial time dramatically.
- Trademarks are valid for 10 years and can be renewed 6 months prior to expiration.
[Japanese Trademark Registration
- Special emphasis is placed on the pronunciation of trademarks, and proximity judgments are based on pronunciation.
- Application period 8-10 months
- Cross-searching between commodity classes and wholesale and retail classes.
- Registration can be revoked after 3 years of non-use.
Adding a new trademark to the Amazon brand registration system is a simple three-step process: log in to the brand registration website → click on "Manage Intellectual Property" → select "Associated Trademarks" and complete the verification.
Brand protection should not be ignored. Amazon strongly recommends that all branded sellers complete the local trademark registration in the target sales country as soon as possible to fully protect the rights and interests of the brand and avoid unnecessary disputes and losses in the future.
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# Cross-border E-commerce # Amazon Global Store # Trademark Registration # Brand Protection # EU Trademarks # UK Trademarks # Japan Trademarks # Taiwan Sellers # Cross-border Going Overseas # E-commerce Entrepreneurs
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